Ms. Laura Wooster reports

JOHN HANCOCK INTRODUCES INDUSTRY-FIRST WEB-BASED LTC SALES SYSTEM'LTC CAPTIVATE' FEATURES ON-LINE SUBMISSION AND REMOTE SELLING CAPABILITIESSYSTEM INTENDED TO GENERATE SALES OPPORTUNITIES AND STREAMLINE SALES PROCESS

Manulife Financial Corp.'s John Hancock has launched LTC Captivate, its new Web-based long-term-care (LTC) insurance selling system designed to expand sales opportunities by improving the customer experience and enabling remote selling. LTC Captivate allows financial professionals to better meet their clients' needs by providing a way for them to learn about the coverage, select plan features and apply on-line, at their convenience. LTC Captivate offers a robust educational component, with modular content and functionality that supports face-to-face and remote selling scenarios, removing logistical barriers from potential sales opportunities. Financial professionals can monitor their clients' progress through the three steps -- learn, plan and apply -- making it easy to address questions or resolve issues. The technology also includes faster, straight-through electronic processing that facilitates proper application completion and submissions, while reducing the delays and expenses associated with paper applications. "John Hancock is continually looking for ways to meet consumers' changing needs," said Laura Vail Wooster, vice-president of marketing, John Hancock Insurance. "We know that people lead busy lives, and we developed this new LTC Captivate system to allow them to learn about LTC insurance at their convenience, while having the ability to consult with their financial adviser, either in person or on-line." LTC Captivate, along with a comprehensive training program, can be accessed by producers visiting the John Hancock LTC website and clicking on the LTC Captivate link. Ms. Wooster contends that the technology has the potential to change the way LTC insurance is sold in the future. "LTC Captivate is an innovative selling system that is designed to broaden the reach of financial professionals, improve efficiencies in their practice and expand their LTC insurance sales."