The Globe and Mail reports in its Tuesday, June 11, edition that the oil industry has developed TV, print and on-line ads to extol the national economic and social benefits of the oil sands. The Globe's Kelly Cryderman writes the ads also battle critics of oil sands development. The question is, are Canadians moved by the pictures and words paid for by big Canadian oil? Innovative Research Group director Greg Lyle believes there is some potential to move "the mushy middle" of Canadian public opinion. A new poll by Mr. Lyle's firm shows almost three in 10 British Columbians "strongly oppose" both oil pipelines and port facilities for oil tankers. But the same survey shows overall opinions shift slightly to the positive after people are given oil "proponent messages" about the safety record of pipelines and other benefits. The Canadian Energy Pipeline Association is now spending $2.5-million annually on an array of advertising. Enbridge has spent $5-million since the beginning of 2012 on ads for its Northern Gateway pipeline project, which is going through a Joint Review Panel process and has been fiercely opposed by some first nations and coastal residents.