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Bellus Health Inc
Symbol BLU
Shares Issued 197,904,963
Close 2011-11-25 C$ 0.05
Market Cap C$ 9,895,248
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Bellus Health starts selling Vivimind in Canada

2011-11-28 08:27 ET - News Release

Mr. Roberto Bellini reports

OVOS NATURAL HEALTH INC. LAUNCHES VIVIMIND IN CANADA

Bellus Health Inc. has officially launched Vivimind in Canada. Vivimind is being made available to Canadian consumers initially at the Vivimind website and will be gradually introduced alongside Ovos's portfolio of natural health products at specific points of sale throughout Canada.

"Providing health practitioners and consumers with science-backed natural health products is what guides AOR, and we are very pleased to be launching Vivimind today, our first science-backed product to be launched through our wholly owned subsidiary, Ovos. We are excited about the prospect of making this unique Health Canada-approved product in the cognition field accessible to all Canadians," said Clark Sayer, managing director at Advanced Orthomolecular Research Inc.

"The launch of Vivimind in Canada represents an important milestone for Bellus Health," said Roberto Bellini, president and chief executive officer of Bellus Health. "In partnership with AOR and Ovos, leaders in the nutraceutical field in Canada, we look forward to providing an innovative solution to the rapidly growing need in the cognitive health area," concluded Mr. Bellini.

About Vivimind

Vivimind is scientifically proven to help support the specific area of the brain known as the hippocampus, a region responsible for memory and learning. The active ingredient behind Vivimind, homotaurine, is a naturally occurring amino acid with unique properties found in certain seaweeds. Vivimind is intended to be used in normal aging adults.

Vivimind was subject to more than 15 years of significant scientific research, including clinical testing in over 2,000 people at European, American and Canadian medical centres. In a large, controlled clinical study, Vivimind was shown to reduce by 68 per cent the hippocampus volume loss in Alzheimer's disease patients over 18 months (1).

Regulatory approvals for the commercial sale of Vivimind were obtained in Italy and in Spain in 2009, and a natural health product number was issued by Health Canada for Vivimind in September, 2010.

For more information on Vivimind, please visit its website.

About Ovos Natural Health

Ovos was founded in 2008 as manufacturer of natural health supplement products. The first product launched by Ovos is Vivimind, which will soon be accompanied by other natural products based on sound scientific research.

About Advanced Orthomolecular Research

AOR has an established reputation as the most advanced supplement formulator in Canada. AOR consistently puts science-backed vitamin supplements and natural health products into the hands of health practitioners and into the lives of patients, insisting on solid science and real-world outcomes. AOR's portfolio of products includes over 160 vitamin supplements and natural health products.

For further information on AOR, please visit its website.

(1) Gauthier, S., et al., Journal Nutrition Health Aging, 2009, 13 (6): 550-7.

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