Ms. Anne-Marie Durand reports
BELLUS HEALTH AND THE AGAHAN GROUP ENTER INTO BROAD LICENSE FOR VIVIMINDA IN THE MIDDLE EAST
Bellus Health Inc. has signed an exclusive licence and
distribution agreement with Agahan Ayandeye Pars Inc.
(the Agahan Group) regarding Bellus Health's Viviminda, a patented
natural health product that has been shown to protect memory function.
Pursuant to the agreement, Bellus Health is granting the Agahan Group
exclusive distribution rights for Viviminda in Egypt, United Arab
Emirates, Pakistan, Iran and certain other Gulf states of strategic
importance to the Agahan Group. Bellus Health retains all rights to
Viviminda with respect to Israel, Turkey and Saudi Arabia.
The total
consideration to be paid by the Agahan Group to Bellus Health consists
of an upfront payment, a regulatory milestone payment expected to be
received in the next 12 months, commercial milestone payments (should
certain mutually agreed-upon sales targets be achieved) and a tiered
royalty rate of 15 to 17 per cent, depending on sales. The agreement
also provides for Bellus Health to supply the product to the Agahan
Group at a preagreed transfer price. The Agahan Group intends to
immediately proceed with obtaining regulatory approval for Viviminda in
the countries where it has exclusive distribution rights, following
which it will move quickly to launch the product through prescribing
physicians and direct-to-consumer pharmacy sales.
"This strategic transaction enables us to expand Viviminda's
international reach to over 430 million people in these large
Middle-Eastern markets. With its in-depth understanding of this region,
the Agahan Group is an ideal partner to realize Viviminda's full
commercial potential in this market," said Roberto Bellini, president
and chief executive officer of Bellus Health. "This transaction fits
within our strategy of forming partnerships with strong regional
industry players to build a worldwide distribution network for
Viviminda. We are pursuing efforts to conclude similar partnerships in
other territories around the world," Mr. Bellini added.
"The Agahan Group has always put the utmost importance on providing
consumers with products that meet high standards of safety and
efficacy," said Dr. Seyed Hashemi, founder and chief executive officer
of the Agahan Group. "Viviminda, which is scientifically proven to help
support the hippocampus, the specific area of the brain responsible for
memory and learning, fits perfectly within our philosophy. It is the
ideal product to expand our portfolio into the attractive cognitive
health market and we look forward to bringing this product to
consumers in the Middle East," Dr. Hashemi concluded.
We seek Safe Harbor.
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