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BCE Inc (2)
Symbol BCE
Shares Issued 775,802,556
Close 2013-05-15 C$ 47.86
Market Cap C$ 37,129,910,330
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BCE's TSN, RDS extend U.S. Open deal for 11 years

2013-05-16 14:57 ET - News Release

Mr. Shawn Redmond reports

TSN AND RDS REACH 11-YEAR MEDIA RIGHTS EXTENSION FOR TENNIS' US OPEN

BCE Inc.'s TSN and RDS have extended their partnership with the United States Tennis Association (USTA) with a new 11-year multimedia rights agreement for the U.S. Open. As part of the new deal beginning in 2015, TSN and RDS will have exclusive Canadian coverage of the U.S. Open finals for the first time.

TSN and RDS platforms will deliver 130 plus hours of live U.S. Open tennis coverage each year, including expanded coverage of the men's and women's early-round matches, round of 16, quarter finals, semi-finals and exclusive Canadian coverage of the finals.

With the new deal, TSN and RDS remain the undisputed home of tennis in Canada with exclusive coverage of all four Grand Slam tennis events -- the Australian Open, French Open, Wimbledon and U.S. Open -- delivering more than 500 hours of tennis coverage each season.

"The U.S. Open is one those special events in sports -- with the world's best players competing in prime time under the bright lights of New York. We are thrilled to extend our long-standing partnership with the USTA for another 11 years," said Shawn Redmond, vice-president of programming, TSN. "The future of Canadian tennis has never been stronger. TSN is proud to be the exclusive home of all four Grand Slams and showcase Milos Raonic and up-and-coming Canadians in the biggest events in tennis."

TSN has broadcast the U.S. Open since the network launched in 1984. During last year's U.S. Open, TSN attracted a record audience for the fourth round match between Mr. Raonic and Andy Murray.

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