NEW YORK, Feb. 21, 2013 (GLOBE NEWSWIRE) -- Voltari, a division of Motricity (Nasdaq:MOTR) and the leader in predictive analytical solutions for targeting mobile consumers, today announced the appointment of Lauren Halpern as Regional Vice President of North American Sales, overseeing the eastern U.S. region.
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Halpern is a veteran media executive with more than 20 years of experience in television and digital advertising sales for companies including FOX Sports Media Group, Discovery Communications and The WB Network, where she was part of the original launch team.
"Lauren's proven success working with high-profile brands – both at media networks and agencies – is a valuable, rare combination that gives our customers a major advantage in navigating the media and mobile landscape," said Rich Stalzer, Motricity CEO. "Lauren has an outstanding reputation in the industry, and her move to Voltari further validates the unsurpassed power of the Voltari platform."
Halpern honed her media career at BBDO Worldwide, where she worked on blue-chip accounts such as Visa, Gillette, Wrigley, Federal Express and Pepsi.
"I am very excited to join the Voltari team. Marketers' use of mobile ad campaigns is growing faster than expected, and the mobile platform delivered by Voltari provides advertisers a unique way to interact with their customers and prospects," said Lauren Halpern. "As a career media executive, my fundamental understanding of buying trends, strategy and planning will provide knowledge and insight into how Voltari bridges the gap between the technology and the core buying budgets of the top agencies and brands."
Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com
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Voltari empowers brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven marketing and advertising solutions. Leveraging advanced predictive analytics capabilities; Voltari delivers the right content to the right person at the right time. Voltari is a division of Motricity (Nasdaq:MOTR). For more information, visit www.voltari.com.
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