The Globe and Mail reports in its Saturday edition that Lululemon athletica has
filed a lawsuit targeting a sealed
list of unidentified defendants it says are China-based
knockoff artists selling fake versions
of its yoga pants
on-line.
The Globe's Jeff Gray writes that Lululemon said in a court filing, dated
July 17, the defendants create
websites "by the hundreds" and
"design them to appear to be selling
genuine Lululemon products,
while actually selling counterfeit
Lululemon products to unknowing
consumers." The
murky multibillion-dollar world
of counterfeit merchandise is increasingly fuelled by
the global reach of on-line commerce.
A spokesman for Lululemon
declined to comment on the lawsuit.
In its court complaint filed in
the U.S. District Court for the
Northern District of Illinois, Eastern
Division, Lululemon says
websites selling all manner of
counterfeit goods are estimated
to generate more than $135-billion
(U.S.) a year in sales.
Lululemon says the
on-line stores it alleges are producing
fake Lululemon goods
accept payment via PayPal, credit
card or Western Union, and ship
their goods by mail in small
quantities in order to avoid attention
from border officials.
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