REDWOOD SHORES, Calif., April 5, 2017 /PRNewswire/ -- Today, Oracle announced that 7-Eleven Mexico S.A. implemented Oracle Retail to simplify operations and facilitate the customer experience. In Mexico, today's consumer demands access to brands and a differentiated experience. 7-Eleven Mexico embraced technology, empowering them to keep up with the changing demands of the market. 7-Eleven Mexico operates 1,950 convenience stores supported by 8 distribution centers and 18,000 collaborators across 15 states in Mexico.

7-Eleven Mexico has adopted best practices and deployed Oracle Retail Merchandise Operations Management solutions to support growth and transformation. The company implemented Oracle Retail Merchandising System, Oracle Retail Price Management, Oracle Retail Sales Audit and Oracle Retail Invoice Matching to automate best practices, improve communication among the stores and provide more complete data to empower associates with the help of Oracle Partner Network Gold Level Partner Logic Information Systems.

"The consumer is changing and we need to be more and more agile to anticipate these changes and inspire the shopping experience. In order to do this, we need to simplify and modernize our IT structure, eliminating limitations, increasing flexibility in offering products, targeting our business and promotion strategies, automating processes and obtaining information in real-time," said Eduardo Trujillo Olguín, Chief Financial Officer of 7-Eleven Mexico. "We selected Oracle Retail because of its partner network, risk management, cost-effectiveness throughout the solution lifecycle and alignment to our business priorities."

With the introduction of the new system, 7-Eleven Mexico has given teams the ability to adopt a more aggressive business strategy to retain and attract customers. The replacement of the technology platform has also addressed an important aspect of 7-Eleven's philosophy: empowering store managers to take decisions about the quantity and type of product at each point of sale, making each store a mix that fits the reality of their micro market, at every moment of the day and at special events.

"This is the largest enterprise implementation ever done by 7-Eleven Mexico. We chose Oracle Retail because we needed a platform that would empower us to adopt industry best in class practices. We have verified our gaps and made important changes in the way we do business to have the minimum customization of the solution," said Eduardo Trujillo Olguín, Chief Financial Officer of 7-Eleven Mexico.

"At Oracle Retail, we are focused on empowering retailers to align retail operations to attract and retain more customers with the right merchandise, promotions, the right price, at the right place. 7-Eleven Mexico has a smart strategy in place that focuses on engaging and understanding the consumer at the store level," said Ray Carlin, Senior Vice President and General Manager, Oracle Retail. "We are honored to help simplify and streamline the 7-Eleven Mexico IT structure to allow them to adapt to the changing retail."

"We are proud to work with 7-Eleven Mexico to drive additional revenue by properly localizing individual markets through enabling store leaders with seamless communication on pricing and product information. This will surely assist in acquiring and keeping loyal customers while saving store associates' time automating critical processes," said Amber Naqvi, President, Logic Information Systems.

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