--Rentrak's Measurement Currency Will Provide Insight Critical to the Highly Competitive Platform--
PORTLAND, Ore., Jan. 30, 2013 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-platform contract with RADiUS-TWC to provide the company with access to Rentrak's OnDemand Essentials and Digital Download Essentials services.
RADiUS-TWC, the newly launched label within The Weinstein Company, is the first studio division dedicated to multi-platform distribution. The relationship brings RADiUS-TWC access to the on-demand industry's measurement currency and insight into the highly competitive VOD market as well as the leading performance reporting and auditing service for Internet Video-on-Demand (iVOD) and Electronic Sell-Through (EST) content.
Led by Tom Quinn and Jason Janego, RADiUS-TWC is dedicated to making the highest quality films available where, when, and how consumers want them best exemplified by their smash hit comedy BACHELORETTE starring Kirsten Dunst, Isla Fisher, Lizzy Caplan and Rebel Wilson.
BACHELORETTE is the first multi-platform film to hit #1 on iTunes as well as the highest ranking performer on Rentrak reaching the #4 spot amongst Cable Providers. BACHELORETTE has grossed in excess of $7 million thus far on VOD.
"Rentrak is excited to build a new relationship with RADiUS-TWC as they use OnDemand Essentials and Digital Download Essentials for innovative distribution strategies that make marquee content available where, when and how consumers want," said Cathy Hetzel, corporate president and president of Advanced Media and Information at Rentrak.
Rentrak's OnDemand Essentials processes daily on-demand data representing over 100 million TVs from 38 cable, telco and satellite providers and 100% of the top-25 TV operators offering video-on-demand. Rentrak's extensive on-demand information is used by more than 170 network and studio clients. Rentrak's Digital Download Essentials processes Internet Video-On-Demand (iVOD) and Electronic Sell-Through (EST) content daily in more than 65 countries on behalf of many major studios and television networks and is the only service to provide content performance intelligence on purchased and rented movie and television content downloaded via the Internet.
RADiUS-TWC, the multi-platform label from the Weinstein Company (TWC) is the first studio division dedicated to multi-platform distribution. Utilizing both traditional and digital media, RADiUS-TWC brings the highest quality film and other specialty entertainment to a wider audience than ever before. Led by Tom Quinn and Jason Janego, the label will continue to develop innovative distribution strategies to make marquee content available where, when and how consumers want. The label's inaugural slate includes such acquisitions as BACHELORETTE and ONLY GOD FORGIVES directed by Nicolas Winding Refn and starring Ryan Gosling and Kristen Scott Thomas. Other upcoming titles include: THE EXPATRIATE starring Aaron Eckhart and Errol Morris' THE UNKNOWN KNOWN.
About Rentrak Corporation:
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com
Media Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: (310) 854-8124 / (310) 854-8151
SOURCE Rentrak Corporation