ARMONK, N.Y. & HAMAMATSU, Japan, Sept 9, 2016 /PRNewswire/ -- IBM (NYSE: IBM) today announced that Roland Corporation has selected IBM Cloud Video's Ustream platform to live stream the musical instrument company's historic, 24 hour international music festival and product launch. Beginning on September 9 at 4:00pm UTC, the showcase event will span major cities like Tokyo, London, Los Angeles, and Paris, and feature live musical performances and more than 30 product launches, leveraging IBM Cloud Video's Ustream platform.

As a long-time client of IBM, Roland will expand its use of Ustream's Pro Broadcasting service to broadcast from eight international cities throughout the 24-hour period. Having used Pro Broadcasting to create a regular cadence of live streamed product reviews and artist interviews, "The Future. Redefined." brings an unprecedented level of scale to the viewing experience by tapping into a multi-CDN infrastructure with Ustream's SD-CDN (Software Defined CDN) technology that has been used to serve live content globally to more than one million concurrent viewers on a single stream.

Hosted on the cloud, IBM Cloud Video services are able to provide massive scalability with no additional investment in infrastructure or resources. Roland also leverages the Ustream Align streaming video platform for internal communications including sales enablement initiatives and company and personnel news.

"In the last several years, we have seen an explosion in how video is being used across enterprises, both as a means of internal communication, as well as a way to engage with existing and future customers via the cloud," said Brad Hunstable, CEO of Ustream, an IBM Company. "'The Future. Redefined.' is a ground breaking event, and one that solidifies Roland is taking an innovative approach to connecting with consumers by creating a compelling customer experience that will drive the business forward."

"'The Future. Redefined.' elevates our commitment to connecting with our community in a unique and engaging way," said Christian Delfino, Vice President, Product Management, Roland Corporation U.S. "To make this event a reality, we needed a platform with proven scale and reliability to create an experience that will resonate with the artists we serve. In the course of our work with Ustream, it was clear that IBM was the ideal collaborator in developing this innovative event."

During "The Future. Redefined." Roland will unveil new synthesizers, digital pianos, electronic drums, DJ equipment, BOSS guitar related products, and a new genre of musical instrument never offered before by Roland. The Los Angeles grand finale event will be broadcast starting at 7:00pm PDT from a private VIP event held at Six01 Studio in Los Angeles, featuring artist performances by Echosmith, Saint Motel, Judith Hill, DJ Pierrre, and more. To take part in "The Future. Redefined." you can visit  tfr.roland.com and use #909day.

Created in January 2016, IBM Cloud Video brings together innovations from IBM's R&D labs with the cloud video platform capabilities of Clearleap and Ustream, enabling IBM to deliver a powerful portfolio of video services that spans open API development, digital and visual analytics, simplified management and consistent delivery across global industries. IBM Cloud Video supports top media and enterprise companies with reliable video on-demand and streaming services, including HBO, A+E Networks, BBC America, Scripps Networks Interactive, and Verizon. 

About IBM Cloud

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About Roland Corporation
Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, amplifiers, audio and recording products, vocal products and professional audio and video products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit Roland.com.

Media Contact
Faye Abloeser
IBM Media Relations
908-770-0762 
abloeser@us.ibm.com

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SOURCE IBM