Integrated analysis and coverage spans Aviation Week & Space Technology, BCA & AviationWeek.com media channels
NEW YORK, March 22, 2013 /PRNewswire/ -- The first editorial in-flight evaluation of the G650, Gulfstream's new ultra-long range business jet, is getting integrated exposure with simultaneous-but-distinct cover stories in Business & Commercial Aviation (BCA) and in Aviation Week & Space Technology (AW&ST) magazines, as well as in an on-line video on http://www.aviationweek.com.
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Powered by twin Rolls-Royce turbofan engines, the all-new, high-technology G650 cruises at near Mach speed, making it the fastest civilian aircraft in production, and can travel up to 7,000 nautical miles without refueling.
The flight test was conducted and both reviews written by Fred George, a veteran, former U.S. Navy fighter pilot who is a long-time senior editor at BCA as well as the chief aircraft evaluation editor for AW&ST.
The review published in the March 25 issue of AW&ST is complemented by a longer, and more comprehensive feature in the April issue of BCA. Meanwhile, the video, co-produced by BCA and AW&ST, appears on http://www.aviationweek.com's video gallery at http://Ow.ly/jaDTl, BCA, AW&ST and business aviation channels.
"This package of objective, expert, and thorough information about Gulfstream's new flagship aircraft is an example of power publishing at its best," said Greg Hamilton, publisher of both magazines and president of the Aviation Week group. "No one can better disseminate aerospace information more rapidly, globally or with more authority."
About Aviation Week: Aviation Week, a division of The McGraw-Hill Companies, is the largest multimedia information and services provider for the global aviation, aerospace and defense industries. Industry professionals rely on Aviation Week for analysis, marketing and intelligence. Customers include the world's leading manufacturers, suppliers, airlines, militaries, governments and other organizations that serve this global market. Aviation Week produces data and analytics services including the Aviation Week Intelligence Network (AWIN), industry-leading events around the world, as well as ShowNews and Business & Commercial Aviation.
On July 2, 2012, the group's flagship Aviation Week & Space Technology (AW&ST) relaunched with an even greater focus on technology, business and operations that has long been the brand's hallmark. In addition to civil, military and space, AW&ST's market coverage is further expanded with new monthly Defense Technology and MRO editions to include land and sea and aftermarket insights.
Aviation Week's 2012 digital expansion includes a redesigned AviationWeek.com for deeper community engagement and navigation and a comprehensive technology upgrade to the Aviation Week Intelligence Network (AWIN). AWIN, the industry's essential integrated business tool, now has increased capability through more fleet and MRO data and an expanded team of data analysts.
About The McGraw-Hill Companies: The McGraw-Hill Companies (NYSE: MHP), a financial intelligence and education company, signed an agreement to sell its McGraw-Hill Education business to investment funds affiliated with Apollo Global Management, LLC in November 2012. Following the sale closing, expected in early 2013, the Company will be renamed McGraw Hill Financial (subject to shareholder approval) and will be a powerhouse in benchmarks, content and analytics for the global capital and commodity markets. The Company's leading brands will include: Standard & Poor's, S&P Capital IQ, S&P Dow Jones Indices, Platts, Crisil, J.D. Power and Associates, McGraw-Hill Construction and Aviation Week. The Company will have approximately 17,000 employees in more than 30 countries. Additional information is available at www.mcgraw-hill.com.
SOURCE Aviation Week