The baseball legend proves that Philips Norelco's most advanced shaving technology delivers perfection in every pass
STAMFORD, Conn., Dec. 1, 2014 /PRNewswire/ -- Philips Norelco, the world's #1 electric shaving brand, has launched a new innovation in electric shaving – the Philips Norelco Shaver Series 9000. Backed by more that 75 years of shaving heritage and design, the Shaver Series 9000 features advanced engineering including Contour Detect technology, which allows its rotary shaving heads to flex independently in eight directions to intuitively detect and follow every contour and angle of a man's face. The shaver also features V-Track Precision blades that cuts hairs 30 percent closer to the skin*. Quite literally, Philips Norelco Shaver Series 9000 gives the perfect shave at any angle.
To prove that Philips Norelco Shaver Series 9000 can deliver the perfect shave on even the toughest terrain, the brand teamed up with legendary baseball star Mike Piazza to put it to the test – on the side of a mountain! In the new Philips Norelco #RidgeRunner video, Piazza breaks the traditional "how-to-shave" video format by conquering a series of physical challenges that bring to life the parallels between mastering the contours of the rugged terrain and the equally challenging angles on his own face using Philips Norelco Shaver Series 9000.
"Throughout my baseball career I mastered the curves and angles on the field," says Piazza. "Now, I'm taking that experience off the field and putting Philips Norelco Shaver Series 9000 to the test to see if it can truly master the angles of my face to deliver the perfect shave in every pass."
Just how many contours and angles can Mike Piazza and Philips Norelco tackle? Watch to see if Piazza and the Philips Norelco Shaver Series 9000 have what it takes to master the #RidgeRunner challenge and get the perfect shave in every pass.
https://www.youtube.com/watch?v=51XXtbC5O9A&feature=youtu.be
The new Philips Norelco Shaver Series 9000, which features the unique SmartClean system to clean, dry, charge and lubricate the shaver at the touch of a button, is available in most mass and department stores including Walmart, Target, Amazon, Bed Bath & Beyond, Kohls and Best Buy. For more information, please visit Philips.com/Norelco.
*As compared to previous Philips Norelco electric shavers
About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 113,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
Video - http://youtu.be/51XXtbC5O9A
Photo - http://photos.prnewswire.com/prnh/20141201/161512
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SOURCE Philips Norelco