NEW YORK, Nov. 4, 2014 /PRNewswire/ -- U.S. households plan to spend an average of $538 on gifts this holiday season, up slightly from $528* last year, The Conference Board reports today. About 8 percent of consumers say they plan to spend more this year on holiday gifts, while approximately 32 percent plan to spend less. The remaining 60 percent plan to spend about the same as last year.

The survey of holiday gift spending intentions, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The survey was conducted for The Conference Board in October as part of the Consumer Confidence Survey®. 

"The recent improvements in consumer confidence – along with robust job growth and declines in gas prices – have consumers approaching the holiday season in better spirits than last year," said Lynn Franco, Director of Economic Indicators at The Conference Board. "However, despite the improved holiday cheer, consumers will once again seek out bargains and incentives when making their purchases."

About one in three holiday shoppers say they expect over half of their purchases to be on sale or discounted. An increasing number of consumers will be clicking and shipping. Nearly seven out of ten expect to purchase at least some of their holiday gifts online, while about one out of four say more than half of their gifts will be purchased online.

* Due to a data processing error, the U.S. figure was incorrectly published as $498 last year, but has been corrected. None of the other published data were affected.

Source: The Conference Board Holiday Spending Survey, October 2014

About The Conference Board
The Conference Board is a global, independent business membership and research association working in the public interest. Our mission is unique: To provide the world's leading organizations with the practical knowledge they need to improve their performance and better serve society. The Conference Board is a non-advocacy, not-for-profit entity holding 501 (c) (3) tax-exempt status in the United States. www.conference-board.org

Follow The Conference Board
Twitter | Facebook | LinkedIn

About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

SOURCE The Conference Board