LOS ANGELES, Jan. 30, 2014 /PRNewswire/ -- Drinks Americas (OTC: DKAM; "Drinks Americas" or the "Company"), the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states, today is proud to announce they have signed with Southern Wine and Spirits of South Carolina for the distribution of their authentic premium Mexican craft beer brands throughout the state.

(Photo: http://photos.prnewswire.com/prnh/20131203/NY26893 )

Southern Wine and Spirits of South Carolina is one of the state's largest distribution companies for wine, spirits and beer with over 2,700 throughout the state.  They are a division of Southern Wine and Spirits of America, Inc. which is the leading nationally recognized wine and spirits distributor in the United States.  Founded in 1968, Southern Wine and Spirits of America, Inc. operates in 35 markets employing nearly 14,500 team members.

"Well-known for its historic commitment to delivering the highest standards of customer service, best-in-industry sales, creative marketing programs and partnerships, Southern Wine and Spirits is an ideal distributor for us.  We are extremely pleased to partner with them and bring our Day of the Dead authentic premium Mexican craft beer line to their customer base in South Carolina. It speaks volumes to the craftsmanship and taste of our products," stated Joseph Belli, VP of Sales for Day of the Dead Craft Beer.

Timothy Owens, CEO of Drinks Americas, on business in South Carolina, commented, "We've found this to be a lucrative market for our premium Mexican craft beer, and as a result, we are becoming more aggressive in our expansion efforts. Signing Southern Wine and Spirits is a part of this expansion. We look forward to working with them and their world-class team, and to bringing on other top distributors as our 2014 expansion initiatives progress."

About Drinks Americas Holdings

Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states. The Company is on target to be the leading broker for Mexican beers in each state in which it operates. Drinks Americas' leading premium authentic Mexican beer brands include specialty Day of the Dead Craft Beer, Mexicali(TM), Rio Bravo(TM), Red Pig(TM) and Chili Beer(TM), which are all brewed in Mexico's third largest brewery, Cerveceria Mexicana, utilizing state of the art processes, fermentation and aging systems. Drinks Americas' brands continue to forge strong connections with consumers through some of the largest retailers and restaurants in the country. The Company is headquartered in Los Angeles, CA and trades under the ticker symbol "DKAM."

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

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SOURCE Drinks Americas Holdings, Ltd.