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Priceline To Debut New Ad in Sunday's Pre-Game: Big Bang's Kaley Cuoco Schools William Shatner in the Art of Negotiating

2013-01-31 10:43 ET - News Release

Priceline picks advertising's traditional showcase day to unveil the latest spot in its 2013 campaign

NORWALK, Conn., Jan. 31, 2013 /PRNewswire/ -- Kaley Cuoco, star of CBS's "The Big Bang Theory," will join William Shatner in a new priceline.com (Nasdaq: PCLN) ad that will be unveiled during Sunday's pregame show.  The ad is the second in a series of spots in which Cuoco plays the daughter of the "Negotiator" character. As the campaign progresses, she shows her hyper-aggressive father how priceline.com's no-bid Express Deals(sm) hotel reservation service is the lighter touch and highly effective way to score deals on quality hotel rooms. 

(Photo: http://photos.prnewswire.com/prnh/20130131/NY51458 )

"Sunday's commercials are all about star-studded spots and new looks for brands," said priceline.com's Chief Marketing Officer Brett Keller.  "This is the perfect platform to showcase two highly successful celebrities within the same ad. It's not something you see every day."

In the new ad (available online now at http://youtu.be/_Y5YI6b6SUc), Cuoco firmly establishes herself as the new, gentler, force to be reckoned with when it comes to saving travelers money on hotel rooms. On her first mission, despite urgings from Shatner to overpower their mark with some heavy-handed tactics ("Use the stun gun!  Get the grappling hook!"), Cuoco instead introduces him to Express Deals, a priceline.com service where customers don't have to bid and can get quality hotel rooms with guaranteed amenities like a pool, gym or restaurant at savings of up to 45% over published rates.

Express Deals is priceline.com's newest and most family-friendly hotel reservation service that can save up to 45% without bidding on a room. With Express Deals, customers choose the city, neighborhood and star-level hotel they want, and can see all of a hotel's amenities (pool, on-site restaurant, gym) and, in some cases, they can even specify the type of bedding they want (two queens, one king, etc.). Express Deals listings also show satisfaction scores from guests who have stayed at the hotel.  Room rates are pre-discounted up to 45% over published rates.  After making their reservation, customers are provided with the name of the hotel and their complete itinerary.  Customers who are looking to save even more – up to 60% - can still bid on a room using priceline.com's Name Your Own Price® hotel service, or they can choose from the more than 201,000 hotels available on priceline.com's global published-price hotel service.

About The Priceline Group
The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel reservations, with over 270,000 participating hotels worldwide. The Group is composed of four primary brands - Booking.com, priceline.com, Agoda.com and Rentalcars.com - and several ancillary brands. The Priceline Group provides online travel services in over 180 countries in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa.

Booking.com is the number one online hotel reservation service in the world, offering over 260,000 hotels (as of January 1, 2013), and is available in 41 languages. More recent hotel counts are available on the Booking.com website. Priceline.com gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available, or the recently added Express DealsSM, where travelers can take advantage of hotel discounts without bidding.

Agoda.com is an Asia-based online hotel reservation service that is available in 38 languages. Rentalcars.com is a multinational car hire service, offering its reservation services in over 6,000 locations. Customer support is provided in 40 languages.

DKC Public Relations: Brian Moriarty (212) 981-5252 brian_moriarty@dkcnews.com

priceline.com Press Information: Brian Ek (203) 299-8167 brian.ek@priceline.com

Investor Relations: Matthew Tynan (203) 299-8487 matthew.tynan@priceline.com

SOURCE The Priceline Group

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