The brands joined forces at the annual TEDWomen conference in San Francisco, CA to start the conversation around behavior change. The panel discussed the ever-growing role that meaningful innovation has on positively changing behaviors, specifically in the healthcare space.

The discussion was inspired by the launch of the power toothbrush brand's latest innovation, Philips Sonicare FlexCare Platinum Connected. The product is the first power toothbrush in the U.S. proven to improve users' brushing habits by informing them about their current behaviors while arming them with tools to build a better oral care routine. Panelists included the Philips Global Lead for Behavior Change, Dr. Mark Aloia, technology influencer, Katie Linendoll, and the Director Innovation Lead at Philips for Digital & Connected Innovation, Aleksandro Grabulov.

The new Philips Sonicare FlexCare Platinum Connected power toothbrush features unique Smart Sensor technology that tracks location, scrubbing and pressure and uses Bluetooth® technology to sync data with the Philips Sonicare app. This creates a personalized 3D Mouth Map that identifies missed spots and guides proper brushing technique via real-time feedback to effectively reach more surfaces during each brushing session.

Philips Sonicare FlexCare Platinum Connected and the Philips Sonicare app (free in the Apple App store and Google Play) is available at major retailers for a suggested retail price of $199. The product is also be available with a specialized UV sanitizer to clean brush heads for $219.

To learn more about the Philips Sonicare portfolio of products, visit philips.com/sonicareconnected. 

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 71,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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SOURCE Philips Sonicare