BEVERLY HILLS, Calif., Feb. 25, 2013 /PRNewswire/ -- A star-studded host committee, Academy Awards® nominees and presenters, along with some of the most powerful industry influencers converged on February 23rd, 2013 for the 11th annual "Night Before" party to benefit MPTF. Funds raised during the now-legendary evening will be used to support the MPTF in providing its services of healthcare, financial relief and retirement living to the more than 150,000 people it helps each year in its effort to achieve its goal of "taking care of our own."
The 2013 host committee included a lineup of the industry's most elite talent, including Amy Adams and Darren Le Gallo, Jennifer Aniston and Justin Theroux, Jessica Biel and Justin Timberlake, Tanya Haden Black and Jack Black, Kate Capshaw and Steven Spielberg, George Clooney, Bradley Cooper, Tom Cruise, Viola Davis and Julius Tennon, Daniel Day-Lewis, Cameron Diaz, Susan Downey and Robert Downey Jr., Jamie Foxx, Deborra-Lee Furness and Hugh Jackman, Jennifer Garner and Ben Affleck, Anne Hathaway and Adam Shulman, Jada Pinkett Smith and Will Smith, Octavia Spencer, Emma Stone, Christine Taylor and Ben Stiller, Pauletta and Denzel Washington, Rita Wilson and Tom Hanks, and Reese Witherspoon and Jim Toth.
Attending guests included Jessica Chastain, Russell Crowe, Daniel Day-Lewis, Robert De Niro, Anna Faris, Sally Field, Isla Fisher and Sacha Baron Cohen, Salma Hayek, Samuel L. Jackson, Tommy Lee Jones, John Krasinski, Gary Oldman, Joaquin Phoenix, Jeremy Renner, Jacki Weaver, and Bruce Willis, among others.
This year's generous presenting sponsors included FIAT, L'Oreal, HP, McDonald's, Target, and The Hollywood Reporter. The event was once again held at the historic Beverly Hills Hotel, where star chef Marcus Samuelsson of Red Rooster Harlem provided his signature cuisine for guests.
"The 'Night Before' is a tribute to what goes on day after day at the MPTF," said Jeffrey Katzenberg, CEO of DreamWorks Animation and Chairman of MPTF Foundation. "At this wonderful event, Hollywood's leaders of today help make it possible for the MPTF to do its outstanding work for the dedicated and talented individuals who have come before us."
"The 'Night Before' is the singular event during the awards season that exists purely to bring the film community together in the name of charity," said Ken Scherer, CEO of MPTF Foundation. "We all are truly winners tonight."
The "Night Before," held annually the night before the Academy Awards®, was produced for the 11th consecutive year by Robyn Leuthe Norris, with Silver Birches creating the decor for the party. The event, now a much-anticipated awards season tradition, has become one of the most coveted invitations in town since its inception in 2003.
"The FIAT Brand stands for discovery through passionate self-expression," said Tim Kuniskis, Head of FIAT Brand North America. "The MPTF charitable work provides an opportunity for us to support the creativity, passion and energy of the entertainment community."
The FIAT brand encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine.
Reminiscent of the original Cinquecento, the Fiat 500 and Fiat 500c (Cabrio) build on the vehicle's global popularity. Since its initial launch in 2007, more than 1,000,000 Fiat 500 vehicles have been sold in more than 100 countries around the world. The model's unquestionable popularity is the result of the Fiat 500's great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 80 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (Fiat MultiAir® Turbo). In the U.S., the 2012 Fiat 500 was named "Best Buy" in the subcompact category by Consumers Digest and was deemed a "Top Safety Pick" by the influential Insurance Institute for Highway Safety (IIHS).
The FIAT brand portfolio in North America continues to expand with the arrival of the high-performance Fiat 500 Abarth, Fiat 500 Abarth Cabrio and the Fiat 500 Turbo. In 2013, the FIAT brand will launch the Fiat 500e, a full-electric version of the Fiat 500, and the Fiat 500L, a new five-passenger model that will expand FIAT's brand style and efficiency into the growing B-segment.
"L'Oreal Paris and our sister brands LANCOME and Kiehl's Since 1851 are honored to support the MPTF 92nd year of giving back to the entertainment industry," said Karen T. Fondu, President, L'Oreal Paris. "'Because You're Worth It,' is our brand philosophy at L'Oreal Paris, and we are pleased to support an industry that enlightens, entertains and empowers people all over the world."
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories – hair color, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence, Feria and Healthy Look hair color; Advanced Haircare, Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, EverCreme, EverStyle, EverCurl, Studio Line and L'Oreal Kids hair care; Youth Code, Revitalift, Age Perfect, Ideal Clean, Ideal Moisture, Go 360 Clean, Sublime Bronze, Sublime Sun and Men's Expert skincare; and the Colour Riche, True Match, Infallible, Visible Lift and Studio Secrets Professional MAGIC cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others. For more information on L'Oreal Paris and its brands, and to receive personalized beauty advice, expert tips and exclusive beauty content 24-7 (wherever you may be), check out www.lorealparisusa.com.
"For years, HP has been providing industry-leading technology for Hollywood's studios and creatives to entertain audiences worldwide, and our continued support of the MPTF is a natural extension for us," said Rob Le Bras Brown, Senior Vice President of Global Marketing, Printing and Personal Systems Group, HP. "At the party, we showcased the new HP ENVY x2, a new generation of notebook PC - stylish and ultrathin with a detachable touchscreen that offers users the flexibility to move between creating on a notebook and immersing themselves in a great entertainment experience on a tablet."
Party guests enjoyed using the HP ENVY x2's vivid HD touch display in an exciting racing game. The thrill of the game was brought to life with Beats Audio™ which delivers the richest audio available on a PC.
"McDonald's is proud to once again partner with Jeffrey Katzenberg to support the charitable efforts of the MPTF," said Dean Barrett, McDonald's Global Marketing Officer. "To celebrate this eagerly anticipated event, our culinary experts will delight partygoers by serving a selection of great-tasting menu items from McDonald's."
The McDonald's cafe-themed booth will feature the McCafe line of specialty coffees and beverages, including blueberry pomegranate real-fruit smoothies. Guests also will enjoy favorites from McDonald's menu such as mini-versions of the iconic Big Mac, world famous French fries, and grilled chicken McWraps.
McDonald's is the world's leading global foodservice retailer with more than 34,000 locations serving more than 69 million customers in 119 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women. To learn more about the company, please visit www.aboutmcdonalds.com and follow us on Facebook (http://www.facebook.com/mcdonaldscorp) and Twitter (http://twitter.com/McDonaldsCorp).
"Target is excited to celebrate awards season by sponsoring the MPTF's Night Before event and gifting party attendees with select items from the Threshold collection, a new home brand available at exclusively at Target," said Shawn Gensch, Senior Vice President of Marketing, Target. "Entertainment has always been important to the Target brand and we take great pride in supporting this special event."
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,778 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target's commitment to corporate responsibility, visit Target.com/hereforgood.
The Hollywood Reporter
"I'm thrilled for The Hollywood Reporter to be part of a truly special event in the industry, one that mixes glamour and philanthropy on an unprecedented scale," says THR Editorial Director Janice Min. "What Jeffrey does, and the support he gets from the biggest names in town, is remarkable."
The Hollywood Reporter is the entertainment industry's flagship news media brand. Named Entertainment Publication of the Year and Best Website by the LA Press Club in 2012, THR leads the category in providing breaking news, feature stories and industry analysis to readers of its glossy print edition as well as to 9 million unique monthly visitors online. The entertainment industry's definitive authority, THR is widely read among Hollywood's top insiders and influencers, making its print edition cover "prized real estate," according to the New York Times. The Hollywood Reporter is available online at www.thr.com.
For over 90 years, MPTF (Motion Picture & Television Fund) has served as a beacon of hope for entertainment industry members in their time of need. As a charitable organization, the MPTF provides financial assistance and services essential to the well-being of the community and is a leader in the development and implementation of services and programs for seniors and those who care for them. MPTF is supported by the generosity of corporate donors and fellow entertainment industry members who contribute their time and money because they believe in the critical importance of Hollywood Helping Hollywood. For more information, visit www.mptf.com.