INDIANAPOLIS, Oct. 5, 2015 /PRNewswire/ -- Simon Brand Ventures, the media sales arm of Simon Property Group, announced today that it will become the exclusive sales agent of the popular Backlit Ad Panels at 122 Simon® shopping centers. Forty-eight centers will transition January 1, 2016; 19 centers on April 1, 2016; 52 centers on June 1, 2016; and the remaining three centers on July 26, 2016.
Many iconic Simon properties are part of the transition, including The Galleria (Houston), Lenox Square (Atlanta), Fashion Center at Pentagon City (Washington, DC), Copley Place (Boston), Dadeland Mall (Miami), The Shops at Mission Viejo (Los Angeles / Orange County), Roosevelt Field (NYC), and King of Prussia (Philadelphia), among others.
"Adding Backlit Ad Panels to our proprietary media offering, which already includes SkyBanners, Large Format Digital Screens, BriteWalls, Spectaculars, and WallScapes, will streamline the planning and buying process for our agency and client partners," said Chip Harding, Senior Vice President of Simon Brand Ventures.
"Strategically, this is the right time for us to take direct control and ownership over this important media asset in these centers," added Mikael Thygesen, President of Simon Brand Ventures. "No one is better positioned than we are to market and sell our medium. We have outperformed the overall out-of-home advertising market by a wide margin over the past five years and we expect that trend to continue. The addition of Backlit Ad Panels to our offering will only help propel our business forward."
The complete list of the transition properties by market is attached.
SIMON SALES CONTACT INFORMATION
Chip Harding
317-263-2459
charding@simon.com
About Simon
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.
Phase 1 |
Effective: January 1, 2016 |
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|
Atlanta, GA | New York, NY |
Lenox Square | Livingston Mall |
Mall of Georgia | Menlo Park Mall |
Phipps Plaza | Newport Centre |
| Ocean County Mall |
Austin, TX | Rockaway Townsquare |
Barton Creek Square | Roosevelt Field Mall |
| Smith Haven Mall |
Boston, MA | Shops at Nanuet |
Burlington Mall | The Westchester |
Copley Place | The Galleria at White Plains |
The Mall at Rockingham Park | Walt Whitman Shops |
Northshore Mall |
|
Solomon Pond Mall | New Orleans, LA |
South Shore Plaza | The Esplanade |
Square One Mall |
|
The Mall of New Hampshire | Oklahoma City, OK |
| Penn Square Mall |
Chicago, IL |
|
Orland Square | Orlando, FL |
| Florida Mall |
Columbus, OH |
|
The Mall at Tuttle Crossing | Pittsburgh, PA |
| Ross Park Mall |
Dallas, TX |
|
North East Mall | Providence, MA |
| Emerald Square |
Detroit, MI |
|
Briarwood Mall | Reno, NV |
| Meadowood Mall |
Houston, TX |
|
Houston Galleria | San Francisco, CA |
| Santa Rosa Plaza |
Indianapolis, IN | Stoneridge Shopping Center |
Circle Centre |
|
The Fashion Mall at Keystone | Seattle, WA |
| Northgate Shopping Center |
Los Angeles, CA | Tacoma Mall |
Brea Mall |
|
The Shops at Mission Viejo | Tampa, FL |
| Tyrone Square |
Miami, FL |
|
Dadeland Mall | Washington DC |
Miami International | The Fashion Centre at Pentagon City |
The Falls |
|
| West Palm Beach, FL |
| Town Center at Boca Raton |
Phase 2 |
Effective: April 1, 2016 |
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Auburn, NY |
Waterloo Premium Outlets |
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Chicago, IL |
Lighthouse Place Premium Outlets |
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Honolulu, HI |
Waikele Premium Outlets |
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Indianapolis, IN |
Edinburgh Premium Outlets |
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Jacksonville, FL |
St. Augustine Premium Outlets |
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Las Vegas, NV |
Las Vegas South Premium Outlets |
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Minneapolis, MN |
Albertville Premium Outlets |
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New York, NY |
Jackson Premium Outlets |
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Portland, OR |
Columbia Gorge Premium Outlets |
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Raleigh, NC |
Carolina Premium Outlets |
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Rolla-Lake, MO |
Osage Beach Premium Outlets |
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Sacramento, CA |
Folsom Premium Outlets |
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San Francisco, CA |
Gilroy Premium Outlets |
Napa Premium Outlets |
Petaluma Village Premium Outlets |
Vacaville Premium Outlets |
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Seattle, WA |
North Bend Premium Outlets |
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Stroudsburg, PA |
The Crossings Premium Outlets |
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Trenton, NJ |
Liberty Village Premium Outlets |
Phase 3 |
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Effective: June 1, 2016 |
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Anchorage, AK | Indianapolis, IN | South Bend, IN |
Anchorage 5th Avenue | Castleton Square | University Park Mall |
| Greenwood Park Mall |
|
Atlanta, GA | College Mall | Springfield, MO |
Town Center at Cobb |
| Battlefield Mall |
| Jacksonville, FL |
|
Austin, TX | St. John's Town Center | Tulsa, OK |
Lakeline Mall | The Avenues | Woodland Hills Mall |
The Domain |
|
|
| Kansas City, MO | Tyler, TX |
Bangor, ME | Independence Center | Broadway Square |
Bangor Mall |
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| Knoxville, TN | Washington DC |
Boston, MA | West Town Mall | Apple Blossom Mall |
Auburn Mall |
| St. Charles Towne Center |
Greendale Mall | Lafayette, IN |
|
Liberty Tree Mall | Tippecanoe Mall | West Palm Beach, FL |
Cape Cod Mall |
| Treasure Coast Square |
Pheasant Lane Mall | Lake Charles, LA |
|
| Prien Lake Mall | Wichita, KS |
Champaign, IL |
| Towne East Square |
White Oaks Mall | Little Rock, AR |
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| McCain Mall | Kennewick, WA |
Charlotte, NC |
| Columbia Center |
SouthPark Mall | Memphis, TN |
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| Wolfchase Galleria |
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Cleveland, OH |
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Summit Mall | Miami, FL |
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| Coral Square |
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Dallas, TX |
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Firewheel Town Center | Odessa, TX |
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| Midland Park Mall |
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Duluth, MN |
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Miller Hill Mall | Pensacola, FL |
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| Cordova Mall |
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El Paso, TX |
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Cielo Vista Mall | Philadelphia, PA |
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| Montgomery Mall |
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Ft. Myers, FL | Oxford Valley Mall |
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Coconut Point Town Center |
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| Pittsburgh, PA |
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Green Bay, WI | South Hills Village |
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Bay Park Square |
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| Puerto Rico, PR |
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Greenville, SC | Plaza Carolina |
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Haywood Mall |
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| San Antonio, TX |
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Harlingen, TX | Ingram Park Mall |
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LaPlaza Mall |
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| Sioux Falls, SD |
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Hartford, CT | Empire Mall |
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Crystal Mall |
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Phase 4 |
Effective: July 26, 2016 |
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Lehigh Valley, PA |
Lehigh Valley Mall |
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Philadelphia, PA |
King of Prussia |
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Princeton, NJ |
Quaker Bridge Mall |
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SOURCE Simon