HOUSTON, March 16, 2015 /PRNewswire/ -- BBVA Compass today announced the launch of the BBVA Compass NBA American Express® Card, making it easier for NBA fans across the nation to get closer to the game. The launch is supported by a cross-platform digital campaign that showcases some of the league's best players — including the bank's national brand ambassadors, Kevin Durant and James Harden, and regional brand ambassadors Kawhi Leonard and Chandler Parsons.
All-Stars Durant and Harden helped announce the card-issuing partnership between the bank, the NBA and American Express in February ahead of NBA All-Star 2015. The BBVA Compass NBA American Express Card can be personalized with customers' favorite team logos and is the first credit card to bear the global NBA brand. The card adds to BBVA Compass' digital product portfolio and is expected to help the bank expand across the country by tapping into fans' passions for the league and its 30 teams.
"Anyone who knows me knows I'm all about pride — for my team, for my college, for my family and my hometown," said Durant, the Oklahoma City Thunder forward and reigning Kia NBA MVP. "With the new BBVA Compass NBA American Express Card, I can show my Thunder pride every time I use it."
The card was designed with the NBA's digitally savvy fan base in mind.
"Fans engage with the league on multiple platforms, often simultaneously, so speed and versatility are key," said BBVA Compass Chairman and CEO Manolo Sanchez. "We've made it easy to quickly apply for this card from any device."
Among the card's exclusive benefits is the NBA TripleDouble Rewards Program, which lets customers earn points redeemable for statement credits, NBA merchandise and exclusive NBA experiences from BBVA Compass and American Express.[i],[ii] Fans also have an opportunity to gain double points for transactions at gas stations and supermarkets, triple points for qualifying NBA-related purchases and five times the points for card uses coinciding with NBA All-Star and the NBA Finals.
"NBA fans can express their team affinity each time they make a purchase with the card," said BBVA Compass Chief Marketing and Client Experience Officer Jennifer K. Dominiquini. "And by using it during the upcoming NBA Finals, they get five times the points, accumulating rewards points even quicker."
Points can be redeemed for NBA merchandise and unique perks, including meet-and-greets with top players, tickets to special games and behind-the-scenes experiences.
"We have worked closely with BBVA Compass to develop an exciting product that allows basketball fans to celebrate their love for the game and their favorite NBA team," said William Stredwick, senior vice president, Global Network Partnerships, North America, American Express. "By earning rewards for NBA purchases, as well as everyday ones, loyal fans will be rewarded with a range of savings, access and truly extraordinary experiences provided by both BBVA Compass and American Express."
Interested customers can apply for the card online, on their mobile devices, at any BBVA Compass branch or by calling 1-844-NBA-BBVA.
NEW MARKETING CAMPAIGN SUPPORTS CARD LAUNCH
The campaign debuted during Sunday's games as part of a broader digital marketing push and targets NBA fans through new spots, social media and digital content.
It focuses on bringing fans closer the game, and all elements of the campaign depict fans' passion for their favorite teams. The commercials trade on fans' nostalgia for the game and the experiences it has given them, whether it's past championships they enjoyed or the shots that electrified them.
The campaign extends to select NBA venues and to the bank's branches via on-site display materials, including life-size images of the BBVA Compass brand ambassadors.
"To develop the campaign, we integrated feedback from NBA fans," said Dominiquini. "Their insights were critical in helping us develop marketing elements, like the final commercial spots, to appeal to potential card customers. We also used social listening platforms to identify the key rewards that have the greatest appeal to fans."
The BBVA Compass NBA American Express Card is the latest in a series of alliances between BBVA Compass and professional sports leagues that have global appeal. In addition to being the official bank of the NBA in the U.S., the bank has naming rights to BBVA Compass Stadium, home of Major League Soccer's Houston Dynamo and the National Women's Soccer League's Houston Dash, and offers a variety of affinity banking products for sports fans. Its parent company, Madrid-based BBVA Group — which has been in business for more than 150 years and now operates in more than 30 countries — sponsors one of the most popular soccer leagues in the world, Liga BBVA.
More information on the BBVA Compass NBA American Express Card can be found by clicking here.
All cards subject to approval, including credit approval. The BBVA Compass NBA American Express Card is issued by Compass Bank pursuant to a license from American Express.
About BBVA Group
BBVA Compass is a subsidiary of BBVA Compass Bancshares Inc., a wholly owned subsidiary of BBVA (NYSE: BBVA) (MAD: BBVA). BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, is the largest financial institution in Mexico and has leading franchises in South America and the Sunbelt region of the United States. Its diversified business is geared toward high-growth markets and relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. The Group is present in the main sustainability indexes. More information about the BBVA Group can be found at www.bbva.com.
About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that operates 672 branches, including 341 in Texas, 89 in Alabama, 77 in Arizona, 62 in California, 45 in Florida, 38 in Colorado and 20 in New Mexico, and commercial and private client offices throughout the U.S. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass earned the top ranking with customers in American Banker's 2014 annual reputation survey of the top 25 largest U.S. retail banks. It also has been recognized as one of the leading small business lenders by the Small Business Administration and in 2014 ranked 12th nationally in total SBA loan volume. Additional information about BBVA Compass can be found at www.bbvacompass.com, by following @BBVACompassNews on Twitter or visiting newsroom.bbvacompass.com.
Editor's Note:
BBVA Compass is a trade name of Compass Bank.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
Since 1997, American Express has partnered with a select group of leading banks and financial institutions around the world to issue American Express-branded products and acquire merchants on to the American Express merchant network. By leveraging its partnerships, global infrastructure and the powerful appeal of the brand, American Express has gained even broader reach for its network worldwide.
[i] | Bonus Rewards Points only accumulate on Qualifying Purchases. Merchants are assigned category codes by American Express based on what they primarily sell. A purchase will not earn additional points if the merchant's code is not in an eligible category. BBVA Compass reserves the right to, in its sole discretion, determine whether a particular transaction is a Qualifying Purchase and which purchase category applies. Outside of special promotions, points do not accumulate on cash advances, balance transfers, or convenience check transactions. It may take up to 45 days for bonus points to be awarded. Account must be in good standing to earn and redeem points. First purchase must be made within 90 days of account opening to qualify for special bonus points. The 10,000 bonus points offer requires at least $500 in Qualifying Purchases within 90 days of account opening and is limited to one award per account relationship regardless of the number of individual cards associated with that account relationship. Bonus points will be awarded within 45 days after the last Qualifying Purchase. |
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[ii] | You earn 3 points for each $1 spent on Qualifying Purchases for the NBA purchase category. An NBA purchase is a purchase made entirely with the Card: of NBA game tickets from a licensed NBA ticket distributor; at any NBA team home stadium during an NBA game; or on NBA.com. You earn 2 points for each $1 spent on Qualifying Purchases at gas stations and supermarkets. Gas Stations are defined as stand-alone merchants in the United States that primarily sell gasoline. Supermarkets are defined as stand-alone merchants that primarily sell grocery products. Some merchants may sell these products/services or are separate merchants who are located on the premises of these merchants, but are classified by American Express in another manner, in which case this added benefit would not apply. You earn 1 point for each $1 spent on Qualifying Purchases for all other purchase categories. Superstores and wholesale clubs are excluded from bonus categories. Purchases made through a third-party payment account or on an online marketplace (with multiple retailers) will not earn additional points. A purchase may not earn additional points if the merchant submits the purchase using a mobile or wireless card reader or if you use a mobile or digital wallet to make the purchase. Rewards categories are established by BBVA Compass and may change without notice. Offer cannot be combined with any other TripleDouble bonus point offer or BBVA Compass rewards program. NBA All Star Weekend and NBA Final dates may vary and the eligible time period for Bonus Points accrual will be determined in the sole discretion of BBVA Compass. |
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SOURCE BBVA Compass