KNOXVILLE, Tenn., July 2, 2014 /PRNewswire/ -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced today their nachos now feature Tostitos chips. In celebration of this new partnership, Regal and Tostitos are searching for the cheesiest selfies through the Regal Cheesie contest.

Now through August 11, fans can submit their cheesiest selfies on RegalCheesie.com or by hashtagging their Instagram or Twitter pictures with #RegalCheesieEntry. The winner will be crowned "The Royal Cheesie" and be flown to Hollywood, VIP style, for a weekend of royal treatment.  Regal Crown Club members will also be able to receive special rewards in celebration of this promotion.

"Regal is pleased to provide guests with a better nacho experience by adding Tostitos chips.  This new partnership brings in new social ways of connecting with consumers beyond the movie screen through relevant and exciting content.  Let's face it—selfies are a bit cheesy, but always fun!" said John Curry, senior vice president of food service at Regal Entertainment Group. 

Regal and Tostitos will be reaching consumers through Facebook, Twitter and Instagram posts. The contest will also be announced through Regal's weekly Youtube show "The Trailer" and will regularly feature fans' cheesiest pictures throughout the duration of the contest.

About PepsiCo:
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com. 

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States and, as of June 26, 2014, operates 7,349 screens in 574 theatres throughout 42 states along with the District of Columbia, American Samoa, Guam and Saipan. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at www.REGmovies.com.

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SOURCE Regal Entertainment Group