Talent Competition "Dame Un Break", Presented by Wendy's, Returns to Tr3s' Latin Music Channel on Ourstage.com
Winner Scores VIP Package: In-Studio Recording, New Music Video, "Making of" Special, 6-week Marketing Campaign Across Multiple Platforms & a Cash Prize!
MIAMI, May 17, 2012 /PRNewswire/ -- Tr3s: MTV, Musica y Mas, the bilingual/bicultural entertainment destination for Latinos in the US, announces the launch of its talent competition for aspiring Latino artists with Dame Un Break presented by Wendy's. Up-and-coming Latin music acts will battle it out for viewer votes on Tr3s' Latin Music Channel, powered by Ourstage.com for a shot at stardom. Aspiring artists can submit their auditions today through June 18th on dameunbreak.tr3s.com. The voting period for the finalists will run from July 2nd – July 16th and the winner will be announced in late July.
"It is fantastic to participate in the discovery and nurture of new talent... Music is in our DNA and we have had a great trajectory in discovering talent from Juanes thru Prince Royce. With Dame Un Break, Tr3s will offer a platform for new talent to be able to share their music with the rest of the world... and hopefully, along the way, we will find another Latin superstar in the making," said Jose Tillan GM & EVP of Tr3s.
The winner will team up with Tr3s executives and a Grammy Award-winning producer in the studio to produce a hit single and shoot a music video. Additionally, the network will capture all the behind-the-scenes action in the winner's very own "Making of" special. The music video and special will debut across multiple Tr3s screens as part of the 6-week promotional campaign. The music video will also serve as a branding platform for charter sponsor Wendy's to organically integrate their latest products.
About Tr3s: MTV, Musica y Mas
Tr3s: MTV, Musica y Mas, owned and operated by Viacom International Media Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIA.B), reaches 6.1 million Hispanic TV households (45% of US Hispanic Total TV HH) and 34 million total TV households. The network's programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino - through original productions, key acquisitions, and content from MTV Networks' portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity -- milestones, making it and music -- as well as social responsibility through its initiative "Agentes de Cambio", which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.