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Sears Outdoor Living Lights Up South Beach And Unveils New Designs And Trends

2013-02-07 10:00 ET - News Release

Ty Pennington and Lifestyle Expert George Hirsch Host Sears "Grilling is Happiness" Lounge at the Food Network South Beach Wine & Food Festival

HOFFMAN ESTATES, Ill., Feb. 7, 2013 /PRNewswire/ -- Outdoor entertaining is a lifestyle, not just a seasonal event, which is why Sears is introducing chic and affordable new designs from its lines of outdoor living furniture, patio sets and Kenmore grills at the prestigious culinary celebration, Food Network South Beach Wine & Food Festival presented by FOOD & WINE. The Festival attracts thousands of culinary influencers and consumers from Feb. 21-24 in Miami. As a leader in outdoor lifestyle trends and designs, Sears will unveil the latest collections that showcase how to bring the beach, food and outdoor decor together.

"We chose to launch our 2013 line at the Food Network South Beach Wine & Food Festival because the Festival's sophisticated yet fun atmosphere is the perfect setting to showcase our new Agio and La-Z-Boy lighted patio collections, as well as our Ty Pennington Style product," said James Alt, vice president, seasonal and outdoor living, Sears Holdings. "The outdoor living lifestyle is about the entire alfresco experience – and we're thrilled to have both Ty Pennington and George Hirsch serve as hosts of the Sears Grilling is Happiness Lounge."

Sears is the exclusive retail provider for the Ty Pennington Style line of outdoor living, home, bed and bath products.

"I'm all about the outdoors – and we're here to say 'Light up your outdoors,' Pennington said. "Whatever your style – whether it's sophisticated, contemporary or casual, Sears has something to match your taste and budget. With their wide range of affordable and on-trend new designs, Sears offers the expertise of their design team to help you extend your living space outside."

Joining Pennington at the Sears Grilling is Happiness Lounge, is TV personality and lifestyle expert George Hirsch who will be grilling up delicious appetizers and desserts for guests at three of the Festivals' events including:

All proceeds from the Festival benefit the Chaplin School of Hospitality & Tourism Management at Florida International University.

"I launched a television career grilling for millions of viewers on PBS and this year will continue to share my year-round grilling passion once again through my ongoing relationship with Sears," said Hirsch, who will be debuting three tasty bites at the three events including a Grilled Fillet of Beef Chilaquiles, Grilled Pina Colada Dessert Burger and "George's One Love Wings." Hirsch will provide his grilling expertise and entertaining tips to Festival-goers, but those who are unable to attend can find George's recipes and tips for grilling and outdoor entertaining at GrillingIsHappiness.com.

To get a behind-the-scenes look at the Food Network South Beach Wine & Food Festival from Ty and George, visit www.sears.com/grillingishappiness and view exclusive videos and commentary from the event. Grilling is happiness is an online community from Sears that brings the country's most knowledgeable and skilled grillers and lifestyle experts together to provide tips and tricks for outdoor entertaining. No matter the skillset, everything from grill recommendations, recipes, expert tips, accessories and inspiration can be found at GrillingIsHappiness.com.  

For another great way to connect with grilling and outdoor entertaining offers, check out SHOP YOUR WAYSM, a community that links Members with exclusive content, deals and social shopping on an interactive website. Customer loyalty is valued at Sears with the SHOP YOUR WAYSM program. To earn reward Points to use toward future purchases, or to follow celebrities like Ty and George, sign up to become a SHOP YOUR WAY REWARDS Member at www.shopyourway.com.

Designed To Inspire and Last
All of Sears' outdoor products were developed by a professional design team to offer high quality and stylish products to make the most out of year-round entertaining. The designers set to impress every taste including an extended collection of coordinating pieces, mixes of materials and textures, graceful lines, tailored cushions and more paired with all-weather materials for extended outdoor enjoyment in style. Sears Outdoor Living design experts provide an overview of the 2013 collection and offers design insight behind the various collections in an exclusive video. Visit http://bit.ly/VlW4Fl for an inside look at each of the pieces.

Entertain in Style – Day and Night
The party starts when the sun goes down. This year, Sears introduces two exclusive lines of lighted patio collections, the Agio Bella Luna and La-Z-Boy Halley Collections. Both transform a patio or deck from day to night. Samples from these collections will be showcased at the South Beach Wine & Food Festival and are available in Sears stores nationwide and on Sears.com.

  • Agio Bella Luna Collection is innovative with their lighted tables and bars. The traditional sets offer designs featuring graceful lines and plush tailored cushions to further enhance the way you enjoy backyard entertaining. Its soft illumination adds to the perfect amount of romance of a moonlit Tuscan night.
  • La-Z-Boy Halley Collectionoffers all the style and comfort of living room furniture for an outdoor space. The eclectic collection features built-in lighting to create the perfect ambiance for any gathering, and Parisian-inspired all-weather materials to stand-up to the outdoor elements while still looking luxurious.

Transform Outdoor Living
Through Sears' expansive selection of outdoor living patio sets and grills from Kenmore, Ty Pennington Style, La-Z-Boy and more, Sears is the  destination for outdoor entertaining, offering a  collection to fit every style and taste:

  • La-Z-Boy Dylan Collection provides a rich, artisan styling in earthy, desert-inspired colors of the American Southwest. The set brings the indoor living room outside with the addition of a recliner and chaise lounge.
  • Ty Pennington Style Mayfield Collection offers carefree elegance and luxurious comfort with a classic California style.
  • Ty Pennington Style Garner Collection is a modern styled set featuring overstuffed pillows and a coffee table with spring-loaded hinges.
  • Ty Pennington Style Crosby Collection features a flip-top bar that expands to a full-size dining table that fits perfectly on any patio or deck with its versatility.

Get Grilling
Take grilling to the next level with top-of-the-line Kenmore grills, known for building grills with enduring quality at an affordable price. This season the brand is launching a new Kenmore Elite grill – perfect for grilling up for the big game or a family reunion.

  • Kenmore Elite Three Burner Gas Grill(071-23675)boasts a three burner gas grill with 692 square inches of cooking space, including a warming rack. The grill features large, easy to grip gas knobs that include a fully integrated one step electronic push and turn Individual burner ignition – making grilling easier than ever. Available in espresso and stainless steel at Sears stores, this model also comes in carbon grey metallic, vermillion red or champagne (available on sears.com only). The combination of features and style make the 071-23675 a terrific value at a retail price of $749.99.

For a complete listing of the Sears outdoor offering, including pricing and details on items in each collection visit www.sears.com/outdoorliving. Get free delivery on featured patio sets and gas grills over $399 (excludes clearance and closeout items) and free store pickup when items are purchased online.

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 2,600 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through SHOPYOURWAY.com.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings | Facebook: http://www.facebook.com/SHCCareers

About Ty Pennington Style
Ty Pennington Style is a seasonal home decor line that offers fun, contemporary fashion at affordable prices. With signature versatility as well as approachability, Ty Pennington Style includes everything--from bedding, tabletop and furniture to indoor accents and outdoor living--to beautifully update your home.

About the Kenmore brand
Kenmore is an industry leader in delivering smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand, Kenmore continues to raise the bar with industry-leading products across small and large appliance categories. The brand recently took on a major overhaul re-launching and revamping packaging, product, marketing and social media efforts with the promise of consistently delivering more.  The brand also introduced the Kenmore Craftsman Live Brand Experience is an interactive space in the heart of Chicago equipped to stream innovative experiences and events live online via Kenmore's Facebook page.  For more information, log on to www.kenmore.com or www.facebook.com/kenmore.

About George Hirsch, Chef and Lifestyle Expert
CEC, CCE, AAC, TV host, author, and executive producer George Hirsch has always had a passion for outdoor adventure; beginning at an early age on family camp-outs, George learned the fundamentals of knowing his fire. Little did he know this would become more than a pastime; it would be the beginning of an adventurous way of enjoying his lifestyle and the launch of his career as a professional chef, television personality and best-selling author. George has dedicated himself to sharing his approach of a well lived lifestyle using food as the common denominator through his TV and multimedia extensions. George is the executive producer and host of his national television series highlighting food, travel, recreation & home – from his positive and empowering perspective. His cooking & lifestyle TV series airing since 1994 include: "Grilling with Chef George Hirsch," "George Hirsch's Know Your Fire," "George Hirsch for Better Living & Lifestyles" and "GEORGE HIRSCH Living it Up!" and new TV series, George Hirsch Lifestyle slated for 2013 release. George has also been called upon as a leading lifestyle expert to appear on many talk shows – such as; "Today," "Weekend Today," "Good Morning America" and "Live! with Regis & Kelly." He is proud to share his original recipes, content and lifestyle videos with Sears on Grilling is Happiness and Sears Outdoor Style blogs.

Contact Information:
Larry Costello
Sears Holdings Corp.
(847) 286-9036
Larry.Costello@searshc.com

Amanda Coyne
Zeno Group for Sears
(773) 569-2764
Amanda.Coyne@zenogroup.com

SOURCE Sears Holdings Corporation

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