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SeeThruEquity Initiates Coverage on Social Reality with Buy Recommendation - Video Research Alert on InvestmentPitch.com

2015-09-03 11:02 ET - News Release

Vancouver, British Columbia--(Newsfile Corp. - September 3, 2015) - New York-based SeeThruEquity has initiated coverage on Social Reality (OTCQB: SCRI). Analyst Amit Tandon gives the company a target price of $7.78, a premium of 310% to the $1.90 price on September 2nd, the day the report was issued.

InvestmentPitch.com has produced a "short video summary" about Social Reality based on this report. If this link is not enabled, please visit www.InvestmentPitch.com and enter "Social Reality" in the search box.


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Los Angeles-based Social Reality is an Internet advertising company that provides tools that automate the digital advertising market. The company works with a large number of well-known brands such as McDonalds, Comcast, Verizon Wireless and Toyota.

The company derives sales from 4 areas:

  • sales of digital advertising campaigns to advertising agencies & brands
  • sales of media inventory owned by publishing partners through real-time bidding exchanges
  • sales and licensing of GroupAd platform and related media, and
  • creation of custom platforms on SRAX for large brands

Through Facebooks's Preferred Marketing Developer program, the company received approval as an advertising partner for Facebook.

The company reported revenue of $10.8 million for the 2nd quarter ended June 30, 2015, an increase of 168% over the first quarter, which resulted in net income of $0.01 per diluted share.

Christopher Miglino, Social Reality's CEO & Chairman stated: "We are excited by the rapid growth that we are experiencing. This growth validates the synergies of the investments we made at the end of 2014. We are also very proud of the team for achieving net income profitability in the second quarter, as this has been a long-term goal for the company and adds us to a short list of profitable advertising technology companies. We continue to see demand in our platform, thus we are providing full-year 2015 revenue guidance of $30 million, a 486% increase over 2014."

Ajay Tandon, SeeThruEquity CEO, stated: "Social Reality has potential to become a leader in the advertisement and social media market. The company has developed top technology and amazing user experience for publishers. We foresee tremendous growth in the company in the next few years as it settles several recent acquisitions and continues to develop its services and user experiences."

The shares are currently trading at $1.94, well below the target price of $7.78, and with 27.3 million shares outstanding, the company is capitalized at $53 million.

For more information please visit the company's website www.socialreality.com.

Investor relations is handled by Robert Haag, Managing Director of IRTH Communications, who can be reached at 1-866-976-4784 or email SCRI@irthcommunications.com.

For more information about SeeThruEquity or to obtain a copy of their research report, please visit the company's website www.seethruequity.com or contact Amit Tandon at 646-495-0939 or email amit@seethruequity.com.

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