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Daytime Talk Show, The View, Features Naked's Premium Line of Men's Underwear on Their Valentine's Day Show

2013-02-14 08:45 ET - News Release

VANCOUVER, BRITISH COLUMBIA -- (MARKET WIRE) -- 02/14/13

Naked Brand Group Inc. (OTCQB:NAKD) (the "Company" or "Naked") is pleased to announce that The View selected its premium line of men's underwear and undershirts, specially packaged in its limited edition Valentine's Day box, as the perfect gift for him. The show aired on February 13th at 11:00 AM ET. Full episodes can be watched at http://theview.abc.go.com.

Joel Primus, President of Naked states, "We are thrilled to have been featured on The View as the perfect gentlemen's gift for Valentine's Day. With a viewership of over 4 million people (predominantly females) this exposure is exactly what we need to drive women to Nordstrom stores nationwide and to www.nordstrom.com where they can purchase this exclusive gift."

Joel Primus goes on to say, "The View's feature comes on the heels of an extraordinary week of PR including coverage on NBC4 LA, Good Day LA, ABC, CBS on the Couch, My Fox LA and WPIX who all selected Naked® as one of the very best Valentine's Day gifts for him. This week's profile-raising publicity is a major indicator that the brand is on its way to becoming a house-hold name with a combined viewership of over 7 million seeing our product."

Naked® knows how stressful it can be to shop for your man on Valentine's Day. With this in mind, we set-out to create a limited edition Valentine's Day inspired box to house our premium line of super-sexy, MicroModal® men's undershirts and Pima Cotton trunks. With a big red heart and 'Be Mine' written on the outside of the box, this elegant and unique gift is sure to put a smile on his face.

About The View

Over 4 million viewers tune in to watch The View every weekday. The View is the recipient of the 2003 Daytime Emmy® Award for "Outstanding Talk Show", and is ABC's popular morning talk and entertainment program, featuring a team of dynamic women of different ages including Barbara Walters, Whoopi Goldberg, Joy Behar, Sherri Shepherd and Elizabeth Hasselbeck discussing the most exciting events of the day. The program has received critical acclaim since premiering August 11, 1997.

About Naked Brand Group, Inc.

Naked® is one of the world's most luxurious and environmentally conscious underwear brands. Each smooth and light-weight garment seamlessly forms to your body making you feel like you're wearing nothing at all. Naked® underwear and undershirts are sold in 157 locations across North America including Nordstrom, Holt Renfrew, Boys'co, Akira, Kitson and Freshpair.com. Naked® has been featured on The View, Entertainment Tonight (ET) Canada and on The Dragons' Den.

Contacts:
Naked Brand Group, Inc.
Joel Primus
President & CEO
Toll Free: 1-877-592-4767
joel@thenakedshop.com
www.thenakedshop.com

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