LAS VEGAS, NV -- (Marketwired) -- 09/15/14

Allegiant (NASDAQ: ALGT) announced today, in partnership with Alpine Labs, the premiere of THE GAME PLANE, the world's first game show to be filmed entirely in-flight with real passengers competing in real time to win prizes on the spot.

Part quiz show, part game of chance, THE GAME PLANE features Allegiant passengers on their way to vacation, competing for thousands of dollars in prizes, including all expenses-paid vacations at Las Vegas' most popular luxury resort properties, airfare to Honolulu on Allegiant, Las Vegas show tickets and more. THE GAME PLANE is produced by Alpine Labs and filmed in-flight on Allegiant scheduled service.

"Allegiant prides itself on being an innovator in the airline industry, so the opportunity to be a part of the first-ever in-flight game show is a perfect fit," said Brian Davis, Allegiant Travel Company Vice President of Business Development. "The energetic, fun atmosphere of the show is an extension of our vacation-focused brand, and the amazing prizes won by the contestants -- our passengers -- highlight all of the amazing things our destinations have to offer."

"We are thrilled to partner with Allegiant on this amazing opportunity to showcase a whole new setting for the game show," said Alpine's Kevin Abrams. "Our goal is to remind viewers how much fun going on vacation is and that there are still exciting new ways to visit the game show format. THE GAME PLANE is an example of how we are introducing an original take on production."

The show will premiere on September 20, 2014 and will air in over 75 percent of U.S. television markets on a syndicated network of stations led by the CBS Television Stations group. To view a video preview of the show and a full list of scheduled airings please visit http://gameplane.herokuapp.com.

ALPINE LABS

Formed in 2011 as Ketchum Labs and rebranded in 2014, Alpine Labs was formed with the desire to rethink & challenge the traditional ways content is produced and distributed. With full access to today's advancements in digital filmmaking and applied technologies, Alpine Labs has created and is currently in production on content for the network, cable, and digital and theatrical space. Alpine Lab's new syndicated drama series, The Pinkertons, produced with Rosetta Media and Buffalo Gal Pictures, based on the famed Wild West detective agency and starring Angus Macfadyen (Turn; Braveheart) is set to premiere in first-run syndication this fall. http://www.thealpinelabs.com.

Allegiant, Travel is our deal.®

Las Vegas-based Allegiant Travel Company (NASDAQ: ALGT) is focused on linking travelers in small cities to world-class leisure destinations. The company operates a low-cost, high-efficiency, all-jet passenger airline through its subsidiary, Allegiant Air, while also offering other travel-related products such as hotel rooms, rental cars, and attraction tickets. All can be purchased through the company website, Allegiant.com. The company has been named one of America's 100 Best Small Companies by Forbes Magazine for five consecutive years. In 2014, AVIATION WEEK ranked Allegiant the Top-Performing Airline in North America for the third consecutive year. For downloadable press kit, including photos, visit: http://gofly.us/xG7se.

The following files are available for download:

• The Game Plane

Allegiant Media Contact
Phone: 702-800-2020
Email: mediarelations@allegiantair.com