NEW YORK, NY -- (Marketwired) -- 11/06/14

Vodafone (NASDAQ: VOD) has been named as a leader in Gartner's first ever Magic Quadrant for Managed Machine-to-Machine (M2M) Services, for both ability to execute and completeness of vision.

Vodafone's Director of M2M, Erik Brenneis said, "This is tremendous news for Vodafone and we feel it shows that we have a strong, successful and differentiated approach to M2M. This is a highly competitive market and we will use this recognition as a spur to ensure that we continue to innovate while maintaining a focus on delivering for our customers."

Vodafone has connected M2M customers globally for more than 20 years and powers some of the world's most prominent and successful M2M deployments including major operations at BMW and Amazon.

The assessment criteria for ability to execute included evaluating the product or service, overall viability, sales execution and pricing, market responsiveness and record, marketing execution, customer experience and operations. Criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical and industry strategy, innovation and geographic strategy.

To view the full report, "Gartner Magic Quadrant for Managed Machine-to-Machine Services" by Eric Goodness, King-Yew Foong, Katja Ruud and Jouni Forsman, published October 21, 2014 please visit: http://m2m.vodafone.com/cs/m2m/insight_news/2014-11-06-vodafone-recognised-as-a-leader-in-first-gartner-magic-quadrant-for-m2m-services.jsp.

For further information:

Vodafone Group Media Relations
www.vodafone.com/media/contact

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Vodafone Machine-to-Machine (M2M)
Vodafone Machine-to-Machine (M2M) connects previously isolated machines or devices to the internet, delivering new functionality and enhanced services without the need for human intervention. Supported by more than 250 dedicated employees, Vodafone's global M2M platform makes it easy for global businesses to manage centrally M2M deployments across multiple territories, with greater control and at a lower cost than previously possible. In 2014 Vodafone was named global M2M leader by Machina Research, for the third year in a row. For more information, please visit: https://m2m.vodafone.com/home/

About Vodafone
Vodafone is one of the world's largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 52 more, and fixed broadband operations in 17 markets. As of 30 June 2014, Vodafone had 436 million mobile customers and 9 million fixed broadband customers. For more information, please visit: www.vodafone.com

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