PALO ALTO, CA
HP (NYSE: HPQ) showcased its innovative technology on last night's episode of "Project Runway," the popular, long-running hit show on Lifetime.
This season marks five consecutive seasons of HP and Intel support, further demonstrating the role that technology can play in the creative arts.
With a heavy focus on pattern making, "The Art of Fashion" episode began at the Solomon R. Guggenheim Museum's exhibit, "Art of Another Kind: International Abstraction and the Guggenheim, 1949-1960." The "Project Runway" teams were instructed to use the iconic Frank Lloyd Wright designed museum, its exhibits and the ultrathin HP ENVY x2 as inspiration for two designs: one groundbreaking, avant-garde piece and one ready-to-wear garment. Designers also used HP TouchSmart desktop PCs with Intel® Core processors to create unique textile patterns for the challenge.
"The Guggenheim's ingenious design has served as a creative spark for artists of all stripes since its opening in 1959," said Chris Bohrer, director, Worldwide Consumer PC Marketing, HP. "The use of HP technology, like the ENVY x2 laptop that converts to a tablet, to inspire the talented designers on Fashion Runway is just one example of how technology and the arts are inextricably linked."
"I wanted my textile and garments to pay homage to Frank Lloyd Wright's absolute fearlessness in his approach to museum design, and to the unfettered creativity of the exhibits the Guggenheim showcases," said challenge winner Stanley Hudson. "Using the HP products enabled me to create such a pioneering design."
The annual HP and Intel "Project Runway" pattern-making challenge has become a signature episode and a fan favorite.
This season, HP and Intel are inviting viewers to create gallery boards that showcase their personal style with inspiration from the show, for a chance to win new HP PCs, cash and prizes. Fans can share and submit their boards at www.HP/projectrunway.com, and fashion insiders from FashionIndie, TRENDLAND and BRIT + Co. will serve as the contest judges.
The contest will begin on April 4, with judging taking place from April 24 to May 8. Each board should feature a minimum of five items, including one design for an HP Ultrabook. The winner will be announced by mid-May.
About "Project Runway"
Hosted by supermodel and fashion maven Heidi Klum, the hit series "Project Runway" provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor Tim Gunn. The multiple Emmy® nominated show recently was awarded with a 2011 GLAAD Media Award for Outstanding Reality Program and also was nominated for a Critics' Choice Television Award in the Reality-Competition Program category.
"Project Runway" is produced by The Weinstein Company, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (co-chairmen of The Weinstein Company); Meryl Poster of The Weinstein Company; Jon Murray, Sara Rea and Colleen Sands of Bunim-Murray Productions; Heidi Klum; and Jane Cha and Desiree Gruber of Full Picture Entertainment. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime Television also executive produce.
About The Weinstein Company
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as Scream, Spy Kids and Scary Movie. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes. TWC releases took home eight 2012 Academy Awards®, the most wins in the studio's history. The tally included Best Picture for Michel Hazanavicius's The Artist and Best Documentary Feature for TJ Martin and Dan Lindsay's Undefeated. The Artist brought TWC its second consecutive Best Picture statuette following the 2011 win for Tom Hooper's The King's Speech.
Since 2005, TWC and Dimension Films have released such films as Grindhouse, I'm Not There, The Great Debaters, Vicky Cristina Barcelona, The Reader, The Road, Halloween, The Pat Tillman Story, Piranha 3D, Inglourious Basterds, A Single Man, Blue Valentine, The Company Men, Miral, Submarine, Apollo 18, Our Idiot Brother, I Don't Know How She Does It, The Untouchables, Killing Them Softly, The Master, Silver Linings Playbook and Django Unchained.
TWC is also active in television production, led by former Miramax Films President of Production and current President of Television Meryl Poster, with credits including the Emmy® nominated and Peabody Award winning reality series Project Runway, spin-off series Project Runway All Stars and Project Accessory, the VH1 reality series Mob Wives, spin-off series Big Ang and Mob Wives: Chicago, and the critically acclaimed HBO comedy/crime series The No. 1 Ladies Detective Agency which also received a Peabody Award. The company is currently in pre-production on the martial-arts epic Marco Polo for Starz as well as production on the second season. TWC additionally has 17 series in different stages of development, including The Nanny Diaries, being adapted for ABC by Amy Sherman Palladino (Gilmore Girls).
Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In 2012, as a result of its aggressive triple threat programming strategy doubling its amount of original programming spanning scripted dramas, reality series and movies, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.
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