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THE PULSE BEV CORP
Symbol U : PLSB
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Pulse Successfully Completes Initial Commercial Production of Its PULSE(R) Brand of Functional Beverages

2013-02-20 09:00 ET - News Release

DENVER, CO -- (Marketwire) -- 02/20/13

The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of Cabana™ 100% Natural Lemonade today announced the completion of its initial commercial production of its flagship product PULSE® brand of functional beverages in three health platforms: PULSE® -- Women's Health Formula™, PULSE® -- Men's Health Formula™ and PULSE® Heart Health Formula™ -- a detailed description can be accessed through the Pulse Beverage website at www.pulsebeverage.com. There will be an initial rollout of PULSE® into certain selected stores in California.

Pulse completed the design and flavor profiles of PULSE® brand of functional beverages in 2012 and in test results the packaging and flavor profiles were declared exceptional. Pulse has begun delivering to selected stores. In addition to distributing PULSE® through its extensive distribution system of over 90 distributors it is expected that the two largest natural food distributors; United Natural Foods, Inc. and Nature's Best, will carry PULSE®.

Bob Yates, CEO of Pulse, said, "We offer consumers the nutrients they need in a great tasting beverage format in a convenient eye-catching 16oz glass bottle. These nutrients are backed by solid research and are scientifically demonstrated to promote health in targeted areas. The nutritional ingredients were specifically selected to provide the amounts necessary to achieve targeted health benefits."

The PULSE® brand of functional beverages were originally formulated under license by a major healthcare company that spent in excess of $10 million formulating, developing and initially marketing PULSE® which was formulated to be scientifically effective by containing ingredients that are widely considered to be critical to adult health. Ingredients are introduced into the body in a beverage format utilizing liposome nanotechnology that allows the body to absorb the nutrients. Pulse owns the right to use the following Side Panel Statement for PULSE® formulations for Heart Health Formula™, Men's Health Formula™ and Women's Health Formula™: "Formulation developed under license from Baxter Healthcare Corporation."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and PULSE® brand of functional beverages, originally developed by a major healthcare company, in three health platforms: Pulse® Heart Health Formula™, Pulse® Women's Health Formula™ and Pulse® Men's Health Formula™. For more information visit: www.pulsebeverage.com or email info@pulsebeverage.com.

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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Martin E. Janis & Company, Inc
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