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KRAFT FOODS GROUP INC
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JELL-O Makes the Taste of Defeat Sweet for San Francisco

2013-02-04 00:14 ET - News Release

GLENVIEW, IL -- (Marketwire) -- 02/04/13

While San Francisco may not have won the trophy tonight, they will be getting a cup... of JELL-O® pudding. Second place is nothing to be ashamed of and JELL-O, one of America's most beloved and iconic brands, along with Ronnie Lott, is honoring the San Francisco football team and its fans with a "Pudding Surprise" event this Tuesday, February 5 in San Francisco.

While all the talk these days is about advertising during the big football game and which team is favored to win, JELL-O is the first to take a different approach and celebrate the runner up. As a continuation of the "Fun Things Up" campaign, which kicked off with JELL-O saving the world from the Mayan apocalypse, the new 30-second TV spot shows JELL-O celebrating the accomplishments of the San Francisco team. The spot premiered following the game and was created by CP+B.

"A successful season is reason enough to celebrate, because even when you lose some, you win some," said Greg Gallagher, Senior Brand Manager, JELL-O, Kraft Foods Group, Inc. "JELL-O has always been about funning things up and we want a put a smile on the town that has its spirits down -- plus nothing masks the bitter taste of defeat like the sweet taste of JELL-O Pudding. There's nowhere else we'd rather be than San Francisco."

"San Francisco should be proud of the team's accomplishments -- we've had a great season," said Ronnie Lott. "I'm thrilled to be working with JELL-O in the city I love, and where I played for years, to remind people to smile, celebrate great moments and have fun!"

On Tuesday, San Francisco residents can meet Ronnie Lott at Broadway and Columbus Ave. at 12:30 PM PST and receive free JELL-O Pudding cups(1). For additional "Pudding Drop" locations and times in San Francisco, please visit www.FunThingsUp.com.

Fans not in the area can visit www.FunThingsUp.com for a JELL-O digital coupon to celebrate(2). And since no one likes being pushed when they're down, San Francisco fans can download a browser plug-in at www.FunThingsUp.com to block any gloating from Baltimore fans.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse. The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft.

(1) While supplies last
(2) While supplies last

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