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OCEAN BIO-CHEM INC
Symbol U : OBCI
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Ocean Bio-Chem, Inc. Announces Major TV Promotional Campaign for Its Key Products

2013-01-31 10:30 ET - News Release

FORT LAUDERDALE, FL -- (Marketwire) -- 01/31/13

Ocean Bio-Chem, Inc. (NASDAQ: OBCI), a leading manufacturer and distributor of appearance, performance, and maintenance products serving the marine, automotive, power sports, recreational vehicle and outdoor power equipment markets, doing business as Star brite® and StarTron®, is pleased to announce the sponsorship of five nationally broadcast television shows in 2013.

"We know that advertising and promotion plays a key role in reaching viewers who might not be aware of the quality and effectiveness of the Star brite® and StarTron® products," said Gregor M. Dornau, Executive Vice President - Sales & Marketing. "We are especially directing our efforts at consumers who own boats, automobiles, trucks, power sports and lawn and garden equipment. In addition, the increased advertising activities will continue to build brand awareness and goodwill of our brands which should ultimately increase sales of our products."

The hosts of the shows "Addictive Fishing" starring Blair Wiggins on Sun Sports, "Ship Shape TV" starring John Greviskis on Fox Sports, "Truck U" and "Two Guys Garage" on the Speed Channel plus George Poveromo's "World of Saltwater Fishing" on NBC Sports will demonstrate the benefits of Star brite® and StarTron® products in special segments on the show, as well as mention Star brite® or StarTron® when appropriate during the show. Additionally, thirty-second commercials will appear on all the programs to promote Star brite® and StarTron® brand and product awareness.

"These shows and their hosts are all considered leaders in their specific genres, plus the shows air on different channels which allow us to reach a broader share of our core customer base," Mr. Dornau said. "We will emphasize the superior qualities of all our Star brite® products that have contributed to the Company's strong market share for 40 years and the effectiveness of StarTron® Enzyme™ Fuel Treatment to combat the ill effects of E-10 fuels."

The Company is also pleased to announce a sponsorship agreement with popular Professional Bass Angler Patrick Pierce, who will represent Star brite® and StarTron® at a number of important bass tournaments during 2013. Patrick will help the Company launch our new "fresh water" marketing campaign. The freshwater market represents a great opportunity to grow sales of all our products to a giant customer base. Follow this advertisement program at www.PatrickPierceFishing.com and on Facebook.

About Ocean Bio-Chem, Inc.:

Ocean Bio-Chem, Inc. is principally engaged in the manufacturing, marketing and distribution of a broad line of appearance and maintenance products for boats, recreational vehicles, automobiles, power sports, outdoor power equipment and motorcycle markets under the Star brite® StarTron® and other trademarks within the United States of America and Canada. In addition, the Company produces private label formulations of many of its products for various customers and provides custom blending and packaging services for these and other products. It manufactures its products in a 300,000 sf facility in Montgomery, Alabama, from which they are distributed across the globe.

The Company, headquartered in Fort Lauderdale, Florida, trades publicly under NASDAQ Capital Markets, Ticker Symbol: OBCI.

The Company's web sites are: www.oceanbiochem.com, www.starbrite.com and www.startron.com.

Forward-looking Statements:
Certain statements contained in this Press Release including without limitation expectations as to future sales and operating results, constitute forward-looking statements. For this purpose, any statements contained in this report that are not statements of historical fact may be deemed forward-looking statements. Without limiting the generality of the foregoing, words such as "believe," "may," "will," "expect," "anticipate," "intend," "could" including the negative or other variations thereof or comparable terminology are intended to identify forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Factors that may affect these results include, but are not limited to, the highly competitive nature of our industry, reliance on certain key customers, changes in consumer demand for marine, recreational vehicle and automotive products, advertising and promotional efforts, exposure to market risks for changes in interest rates and in foreign exchange rates, and other factors.

Contact:

Peter Dornau
CEO and President
pdornau@starbrite.com

Jeff Barocas
Vice President & CFO
Jbarocas@starbrite.com
954-587-6280

Paul Knopick
E & E Communications
pknopick@eandecommunications.com
940.262.3584

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