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LEGANT ILLUSIONS
Symbol U : EILL
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Elegant Illusions, Inc. Reports Sep-Nov 2012 Same Store and Company Wide Revenues

2012-12-19 19:54 ET - News Release

PACIFIC GROVE, CA -- (Marketwire) -- 12/19/12

Elegant Illusions, Inc. (PINKSHEETS: EILL) announces

  • Sept Company Wide Sales up 10% - Same Store Sales up 11%
  • Oct Company Wide Sales down 3% - Same Store Sales down 2%
  • Nov Company Wide Sales up 33% - Same Store Sales up 34%

During the months of September and October the Company demonstrated resiliency and sustainability by staying near last year's numbers in both same store and company wide. However November, which was a dismal retail month for most in our category the Company posted a 33% gain company wide and 34% same store. The Company continues to average double-digit Same Store sales and Company Wide growth. Again, greater contact with past clients through email as well as a blend of added moderate price points and staff support is contributing to sales.

The single most contributing factor in sales growth and the possibility of future Company Wide sales growth in the near term is the development of fine art sales. However, substantial gains have been posted in the created and fine jewelry blend of the Tamara G branding and possibly could substantially contribute to future sales growth and justify new store expansions in the future.

The Company continues to be debt free with a PCAOB audited financial and has the potential to list on a higher exchange when conditions are correct.

Company wide figures are based on the revenues of 7 stores in 2011 versus revenues of 6 stores in 2012.

Elegant Illusions, Inc. is engaged primarily in the created gem jewelry business with 6 specialty stores across the continental United States. The Company also has art galleries in Carmel and New Orleans that are contributing a greater share of sales to the Company.

This release includes certain forward-looking information. This forward-looking information involves certain risks and uncertainties which could cause actual results to differ materially from those discussed herein including, but not limited to, risks relating to changing economic conditions, competitive pressures and changes in expenses (such as changes in labor, rent and/or inventory purchase costs). Forward-looking information generally is information stated to be anticipated, expected or projected by the Company. We caution readers that any such forward-looking statements are based on our current expectations and beliefs but are not guarantees of future performance. Actual results could differ materially from those expressed or implied in the forward-looking statements. The Company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances.

Contact:
James Cardinal
Elegant Illusions, Inc.
(831) 649-1814
Email Contact

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