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Reed's, Inc. Announces New Distribution for Reed's Culture Club Kombucha Line Throughout New York Metro Market

2012-11-20 08:30 ET - News Release

LOS ANGELES, CA -- (Marketwire) -- 11/20/12

Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Abraham Natural Foods Corp. will be distributing their new Reed's Culture Club Kombucha throughout the greater New York Metro market. Headquartered in Long Island City, NY, Abraham Natural is a fully integrated wholesale distributor with refrigerated distribution capabilities, delivering an extensive brand line up including, Amy's Natural brands, GT Synergy, Muscle Milk, Myoplex, Organic Valley Dairy products, Chobani Yogurt, Cabot Dairy products and 5 Hour Energy.

Neal Cohane, Senior Vice President of Sales & Marketing for Reed's, Inc., commented, "Abraham Natural Foods provides Reed's unique access to Kombucha retailers across the New York market. Their refrigerated distribution capabilities allows our new Kombucha access to thousands of mainstream and specialty retailers that have been recognizing the growing demand for extremely healthy, live products, like our new Reed's Culture Club Kombucha."

About Abraham Natural Food Corp.

Abraham Natural Foods Corp. is a leading grocery wholesale distributor in New York area. Located in Long Island City, Abraham Natural offers unparalleled customer service, providing a comprehensive listing of products for all their clients to compete in the retail market. Abraham Natural Foods offers the highest quality certified organic products, as well as natural foods and specialty products. Their product listings are continuously updated, as they aim for clients to effectively compete in any market environment. Abraham Natural has established one of widest distribution networks and serve a wide variety of retail formats, including supermarkets, health food stores and extreme value stores in New York, New Jersey, Connecticut and Pennsylvania. Their delivery schedules are individually tailored to match each of their customers' needs. Every product is delivered with the utmost care and is subject to enhanced technological inspection. They are committed to providing their clients with the highest level of customer service.

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed's, please visit the Company's website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew

SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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Contact:

Investor Relations
Reed's, Inc.
(310) 217-9400 ext. 18
Email: Email Contact
www.reedsinc.com

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