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ROCKY BRANDS INC
Symbol U : RCKY
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Rocky Brands Expands Into New Markets With New Collections

2012-09-10 14:55 ET - News Release

NELSONVILLE, OH -- (Marketwire) -- 09/10/12

Rocky Brands, Inc. (NASDAQ: RCKY) has added two collections expanding the company's footprint into the outdoor adventure market and creating a new footwear option for healthcare professionals. Rocky S2V® for the outdoor adventure segment will be available in the fall of 2012, and Rocky 4EurSole™ for medical professionals will be available in the spring of 2013.

"We have worked to identify potential growth markets where our experiences and expertise can serve new consumers through improved technology and innovation," said David Sharp, CEO of Rocky Brands. "Our heritage is in the outdoors, and our expertise has always been high-quality footwear, so we believe Rocky Brands can certainly meet the needs of consumers in these new areas."

Rocky S2V launched at the Outdoor Retailer Summer Market and offers footwear and apparel designed for the outdoor adventure enthusiast. The collection combines Rocky's experience in the outdoors with its background in military footwear to create highly functional and versatile gear with essential outdoor survival components.

Rocky 4EurSole was introduced in late August at the Footwear Platform Show in Las Vegas. The collection is designed specifically for women in the healthcare industry who are dynamic, performance driven and in need of comfortable footwear. Rocky 4Eur Sole strives to bring style and versatility to the segment by providing two insole options and varying colors and designs as well.

Additional information on the RockyS2V concept and products can be found at www.rockys2v.com. More information on Rocky 4EurSole is available at www.4eursole.com.

About Rocky Brands
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot®, Durango®, Lehigh®, BUILT by Georgia Boot and the licensed brands Michelin® and Mossy Oak®. Rocky Brands is proud to supply footwear to the United States military. For more information, visit www.RockyBrands.com.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management, and include statements in this press release regarding new product introductions (paragraph 1). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2011 (filed February 28, 2012) and the Company's quarterly reports on Form 10-Q for the quarters ended March 31, 2012 (filed April 25, 2012) and June 30, 2012 (filed July 27, 2012). One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

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