Version 2.0 Communications today announced new business wins that point to the Boston-based agency's momentum and highlights demand for diverse communications services including thought leadership, brand building and social media programs.
Acme Packet (NASDAQ: APKT), a leading provider of technology and solutions that enable secure, fast, high-quality IP-based voice, video and data communications, selected Version 2.0 as its NA agency of record. In this capacity, Version 2.0 will create corporate and brand awareness programs as well as thought-leadership initiatives targeted at business, financial and trade media. Version 2.0 will work with Acme Packet's management team to promote the company's product portfolio and to highlight the company's leadership in and vision for session delivery networks across varied buying segments -- enterprise, telecom and cloud-based service providers.
Leading music industry technology company Sonicbids, has also tapped Version 2.0 to increase awareness of the social music marketing category and firmly ensconce Sonicbids as a visionary leader in this emerging space. As part of the program, the agency will implement thought leadership and national business media campaigns to highlight Sonicbids' groundbreaking work with global brands. In addition, Version 2.0 will drive traditional and social media awareness programs to support Sonicbids' profile at leading music events including South by Southwest.
Crowd-sourced business contact data services provider NetProspex has also engaged Version 2.0 to design and manage visibility programs that will establish the company as a leader in this dynamic segment of the B2B data services market. Programs will be aimed at potential buyers -- senior marketing executives -- an audience that Version 2.0 has successfully cultivated with numerous clients in the marketing technology and services sector.
"The unique mix of industries that these new clients represent marks a momentous growth in the depth and breadth of our agency," said Maura FitzGerald, partner and co-founder at Version 2.0. "We pride ourselves on our ability to couple the most strategic communications counsel with proven execution for the industry leaders who comprise our account portfolio, and we're excited to embark on a long and mutually beneficial partnership with these promising organizations."
For more information about Version 2.0's work, visit its case study page here.
About Version 2.0 Communications
Version 2.0 Communications is a public relations and digital communications agency that specializes in fueling growth and facilitating transformation. Our skilled professionals leverage their years of experience, influencer relationships and innovative, creative and effective communications programs to achieve results that dominate their markets. Version 2.0 works with a broad spectrum of clients from large consumer brands to professional services organizations and technology innovators. Our global reach allows us to design, manage and implement coordinated communications programs that are modified to drive the greatest impact.