The Wall Street Journal and Men's Fitness Recognize SNAP's Mobile Dating App for Its Focus on Quality User Interactions

NEW YORK, NY / ACCESSWIRE / October 5, 2015 / Snap Interactive, Inc. ("SNAP" or the "Company") (OTCQB: STVI), a leading online dating provider, today announced that The Grade, the Company's female-friendly mobile app designed to provide a high-quality dating environment for singles, was featured in a front-page article in The Wall Street Journal. The piece "What's Really Hot on Dating Sites? Proper Grammar" discusses how many singles are placing an increasing importance on grammar and language when they communicate with prospective matches on digital dating platforms.

"The Wall Street Journal is arguably the most influential financial and business publication in the world, and The Grade's inclusion in such a high-profile article is evidence that the app's focus on raising the bar for communication and behavior between singles has tapped into an emerging zeitgeist in interactive dating," said Clifford Lerner, CEO of SNAP. "The Grade rewards users who engage in meaningful conversations in a digital environment in which emojis, acronyms and monosyllables would otherwise prevail."

The high-profile placement in The Wall Street Journal comes on the heels of an additional endorsement of The Grade by Men's Fitness. In the article, "5 New Dating Apps (That Aren't Tinder) Worth Trying," The Grade was listed first among the alternatives. Men's Fitness cited the grading system as way to improve responsiveness, communication and behavior in the user community.

Read the full article appearing in The Wall Street Journal here: "What's Really Hot on Dating Sites? Proper Grammar"

Read the full article appearing in Men's Fitness here: "5 New Dating Apps (That Aren't Tinder) Worth Trying"

IR Contact:

KCSA Strategic Communications

Todd Fromer / Brad Nelson

212-896-1215 / 212-896-1217

tfromer@kcsa.com / bnelson@kcsa.com

IR@snap-interactive.com

PR Contact:

Adam Handelsman

212-518-7721

adam@specopscomm.com

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates dating applications for social networking websites and mobile platforms. The Grade is a patent-pending mobile dating application catering to high-quality singles. SNAP's flagship brand, AYI.com, is a multi-platform online dating site with a large user database of approximately 30 million users. For more information, please visit http://www.snap-interactive.com.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook is a registered trademark of Facebook Inc. Apple and iPhone are registered trademarks of Apple Inc. and App Store is a registered service mark of Apple Inc. Android is a registered trademark of Google Inc. The Grade is a trademark and AYI.com is a registered trademark of Snap Interactive, Inc.

Forward-Looking Statements:

This press release contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with general economic, industry and market sector conditions; the Company's ability to institute corporate governance standards or achieve compliance with national exchange listing requirements; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers, new subscription transactions or monthly active users; the ability to enter into new advertising agreements; the ability to diversify new user acquisition channels or improve the conversion of users to paid subscribers; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating marketplace; the ability to release new applications or derive revenue from new applications; and circumstances that could disrupt the functioning of the Company's applications. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission ("SEC"), including the Company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's web site at http://www.sec.gov. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.

SOURCE: Snap Interactive, Inc.