L- LEUDELANGE, Sweden -- (Business Wire)
Millicom (STO:MIC)(NASDAQ:MICC), the international telecommunications
and media company, announced today that it has extended its partnership
with leading music streaming service Deezer to five Tigo markets in
Africa.
With Deezer, Tigo Music will launch in Ghana soon and roll out to Chad,
DR Congo, Rwanda and Tanzania in the coming months.
Deezer has more than sixteen million active monthly users, five million
subscribers and a catalogue of over 35 million tracks. In Africa the
service will also offer a large list of locally produced content. Tigo
will market and distribute the service to its growing smartphone
population by bundling it with mobile data packs. In the past three
months alone, an additional 500,000 people took such a pack from Tigo
operations in Africa.
The launch in Africa follows the success of the partnership in Latin
America where there are already over 600,000 Tigo Music subscribers with
the service being the leading distributor of music in Colombia.
Music streaming is the fastest growing area for the global music
industry and music content is already the second most popular mobile
phone feature in sub-Saharan Africa. Smartphone penetration there is
forecast by the GSMA to grow 30% annually in the next five years.
Millicom announced last month a partnership with one of Africa’s leading
digital music companies, Africori, to fund, acquire and manage music
rights through a new venture called “Africa Music Rights”.
Millicom’s Executive Vice-President for Africa, Arthur Bastings, said
“There is a huge appetite for music in Africa and people increasingly
want to choose where, when and to what they listen. So Tigo Music with
Deezer gives them the freedom to enjoy the passion and emotion of their
music. It is another service that contributes to the digital lifestyle
and shifts mobile use further from voice to data.”
Cédric Diedrich, Head of Telecom Business Development at Deezer said:
“We are excited to be extending our partnership with Millicom and look
forward to bringing our service to Tigo Music customers in Africa. The
service will use Deezer’s personalized human recommendations and smart
algorithm to give customers access to our 35 million track strong
library on its mobile platform.”
About Millicom
Millicom is a leading international telecommunications and media company
dedicated to emerging markets in Latin America and Africa. Millicom sets
the pace when it comes to providing digital lifestyle services to the
world’s emerging markets, giving access to the world, primarily through
mobile devices. Operating in fourteen countries, primarily under the
Tigo brand, Millicom offers innovative and customer-centric products.
Millicom employs more than 16,000 people and provides mobile, cable,
broadband, TV content, online and financial services to over 50 million
customers. Founded in 1990, Millicom is headquartered in Luxembourg and
listed on NASDAQ OMX Stockholm under the symbol MIC. In 2013 Millicom
generated revenue of $5.16 billion and EBITDA of $1.9 billion.
For more please visit: www.millicom.com
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Contacts:
Millicom International Cellular
Press Enquiries:
Julian Eccles
VP,
Corporate Communications
+44 7720 409374
press@millicom.com
or
Investor
Enquiries:
Nicolas Didio
Director of Investor Relations
+44
203 249 2220
investors@millicom.com
Source: Millicom International Cellular
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