Company Website:
http://www.booksamillioninc.com
BIRMINGHAM, Ala. -- (Business Wire)
Books-A-Million, Inc. (Nasdaq/NM: BAMM) announced today that they are
currently accepting Joe Muggs coffee donations for their Coffee for the
Troops campaign that will benefit troops serving overseas in hopes to
give troops a little taste of home. The campaign will run through May 18th
to ensure that the troops receive the coffee in time for Independence
Day. Last year, BAM accepted donations totaling nearly 19,000 bags of
Joe Muggs coffee to send to troops serving overseas for their Holiday
campaign.
“With the overwhelming response and generosity from our customers and
through Soldiers’ Angels, we were able to almost double our expectations
of donated coffee for the Holidays,” said Jeff Skipper, Vice President
of Marketing of Books-A-Million. “We hope that we are able to accomplish
the same for the troops this year.”
BAM customers bought bags of coffee and wrote messages to soldiers on
the bags. The coffee was shipped to deployed troops in Kuwait and
Afghanistan, and at the end of the campaign, a total of 22,777 bags of
Joe Muggs coffee were donated.
Soldiers’ Angels was started by the mother of two soldiers, Patti
Patton-Bader, who learned that some soldiers in her sons’ deployed units
did not receive any mail or support from home. Ms. Bader quickly
contacted friends and extended family and within a few months, Soldiers’
Angels went from a mother sending a few packages and letters to an
online community with thousands of Angels worldwide. Soldiers’ Angels
currently supports tens of thousands of American military personnel
around the world and here at home. During the holidays, Soldiers’ Angels
sends out more than 30,000 care packages to troops across the world.
“It’s companies like Books-A-Million, who stand with our troops, that
make the difference and help bring the morale of the troops up and let
them know we believe in them,” said Patti Patton-Bader, President and
CEO of Soldiers’ Angels.
You can purchase and donate bags of Joe Muggs Coffee for the Troops
anytime between now and May 18th at any Joe Muggs Café
located inside Books-A-Million stores across the country.
About Books-A-Million, Inc.
Books-A-Million, Inc. is one of the nation’s leading book retailers and
sells on the Internet at www.booksamillion.com.
The Company presently operates over 252 stores in 32 states and the
District of Columbia. The Company operates large superstores under the
names Books-A-Million (BAM!), Books & Co. and 2nd & Charles and
traditional bookstores operating under the names Bookland and
Books-A-Million. The common stock of Books-A-Million, Inc. is traded on
the NASDAQ Global Select Market under the symbol BAMM. For more
information, visit the Company’s corporate website at www.booksamillioninc.com.
Follow Books-A-Million on Twitter (www.twitter.com/booksamillion)
and Facebook (www.facebook.com/booksamillion).
Contacts:
Books-A-Million, Inc.
Laura Collins, 205-942-3737
collinsl@booksamillion.com
Source: Books-A-Million, Inc.
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