Swiffer Cleaning Index Identifies Pet Hair Shedding As Top
Cleaning Concern of Pet Owners Today – and a Barrier to Pet Ownership
for Half of Americans Surveyed
Company Website:
http://www.pg.com
CINCINNATI -- (Business Wire)
In continuation of the widely popular Swiffer Effect campaign featuring
real-life stories of families tackling every day cleaning challenges,
Swiffer® is supporting the ASPCA® (The American Society for the
Prevention of Cruelty to Animals®) in a year-long effort to help find
homes for animals in need and help make the challenges of cleaning up
after a pet less of a concern after adoption. According to the Swiffer
Cleaning Index, half of Americans surveyed say that concerns about pet
hair and shedding in their home is one of the top reasons they worry
about getting a pet, wouldn’t get a pet or don’t have one1.
Modern Family's Sarah Hyland, center, brings the Swiffer Effect to the ASPCA Adoption Center in New York, Monday, Oct. 20, 2014. Swiffer announced a year-long effort to help support the ASPCA in finding homes for animals in need and help make the challenges of cleaning up after a pet less of a concern after adoption. (Photo by Diane Bondareff/Invision for Swiffer/AP Images)
To help support the effort and kick off the campaign, “Modern Family”
actress and dog mom Sarah Hyland made her own Big Green Box product
donation to the ASPCA Adoption Center in New York and today hosted a pet
appreciation party. There, she shared her personal Swiffer Effect story
with her dog, Barkley Bixby, by her side as well as several ASPCA
adoptable pets.
“I love being a mom to my dog Barkley Bixby and can’t imagine life
without him,” said actress Sarah Hyland. “In fact, I have a little habit
of sometimes grooming him myself which causes a hairy mess on my floor.
Like most people, I really hate dog hair tumbleweeds so I use my Swiffer
Sweeper all the time – it’s quick and easy so I can spend more time
playing with Barkley on the floor versus cleaning them!”
The event was a celebratory culmination of the ASPCA sponsored Mega
Match-a-thon adoption weekend that took place from October 17-19 at
shelters nationwide. To help with concerns over daily pet hair cleanup,
Swiffer gifted each of the nearly 5,000 adopters with a coupon for a new
Swiffer Sweeper, an essential tool for pet owners because it quickly and
efficiently picks up three times more dirt, hair and dust than a broom
and dustpan. Additionally, the Swiffer Effect movement continued as each
of the participating shelters received one of the brand’s Big Green
Boxes full of its cleaning tools.
“We’re thrilled to have Swiffer backing our efforts to save and protect
millions of homeless dogs and cats,” said Matt Bershadker, ASPCA
President and CEO. “With their support of adoption programs such as Mega
Match-a-thon, more people will open their hearts and homes to animals in
need.”
The ASPCA explains that, while you cannot stop a healthy pet from normal
shedding, feeding your pet a healthy diet and regularly brushing or
combing their coat between grooming sessions can help reduce the amount
of excess hair shedding in your home.
Given that over a third of Americans surveyed say the leading source of
pet related “cleaning tensions” in their home is hair dust bunnies
and/or shedding,2 Sarah also invited new and current pet
owners across the nation to follow @Swiffer on Twitter today for an
exclusive chance to win their own Big Green Boxes full of products,
which are not available at retail.
For more information on Swiffer’s support of the ASPCA, additional pet
tips and to learn more about the Swiffer family of products, visit www.swiffer.com,
www.aspca.org/rescue/swiffer,
www.facebook.com/swiffer,
www.youtube.com/swifferusa
or www.ASPCA.org.
About the ASPCA®
Founded in 1866, the ASPCA® (The American
Society for the Prevention of Cruelty to Animals®) is the first animal
welfare organization in North America and serves as the nation’s leading
voice for animals. More than two million supporters strong, the ASPCA’s
mission is to provide effective means for the prevention of cruelty to
animals throughout the United States. As a 501(c)(3) not-for-profit
corporation, the ASPCA is a national leader in the areas of
anti-cruelty, community outreach and animal health services. For more
information, please visit www.ASPCA.org,
and be sure to follow the ASPCA on Facebook,
Twitter,
and Pinterest.
About Swiffer
In 1999, Swiffer made its debut and soon
established itself as both a pioneer in the cleaning systems category
and a pop culture icon. Swiffer products have starred on “Saturday Night
Live,” have been featured in Hollywood blockbusters and have graced the
cover of Rolling Stone. With the support of Swiffer fans around
the world, Swiffer has built a family of distinctive products built
smarter than traditional cleaning tools. Today, Swiffer®
Sweeper, Swiffer® Sweeper Heavy Duty, Swiffer® SweeperVac®,
Swiffer® WetJet®, Swiffer® Dusters®,
Swiffer® 360° Dusters, Swiffer® Dusters Extender,
Swiffer® Dust and Shine and Swiffer ®Steamboost®
are used in more than 50 million households worldwide and continue to
revolutionize the way people clean.
About Procter & Gamble
P&G serves nearly five billion
people around the world with its brands. The Company has one of the
strongest portfolios of trusted, quality, leadership brands, including
Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®,
Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®,
Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®,
Wella® and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
1,2Methodological Notes: The Swiffer Cleaning Index
was conducted by Wakefield Research (www.wakefieldresearch.com)
among 1,000 nationally representative U.S. adults ages 18+, between June
12th and June 20th, 2014, using an email
invitation and an online survey. The margin of error for this survey is
+/- 3.1%.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141021006922/en/
Contacts:
Procter & Gamble
Elizabeth Ming, 513-983-6477
ming.ej@pg.com
or
Citizen
Relations
Alix Parkinson, 212-613-4972
alix.parkinson@citizenrelations.com
Source: Procter & Gamble
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