New beverage expands Macchiato platform; popular Starbucks Tribute
Blend ®returns, available for limited time in
K-Cup® packs.
SEATTLE -- (Business Wire)
Starbucks Coffee Company (NASDAQ: SBUX) today celebrates espresso
excellence with its newest beverage, Starbucks®
Hazelnut Macchiato, available now at participating Starbucks®
stores nationwide. One of the most popular flavors in Starbucks®
retail stores, second only to vanilla, the decadent, layered Hazelnut
Macchiato is a delicious new way to enjoy this exceedingly popular
flavor – hot or iced.
Starbucks introduces new Hazelnut Macchiato to its core menu of espresso beverages. (Photo: Business Wire)
“Starbucks baristas use the world’s finest espresso to craft each
beverage by hand, with unparalleled passion and expertise,” said Cliff
Burrows, president, Americas, Starbucks Coffee Company. “No beverage
better demonstrates this level of craftsmanship than our signature
four-layered Macchiato, and we know customers will love this new member
of our espresso beverage family.”
The Signature Starbucks® Macchiato
In Italian, “macchiato” simply means “marked.” A customer favorite,
Starbucks® Caramel Macchiato is one of the company’s most
popular drinks with a loyal following. As with the beloved Starbucks®
Caramel Macchiato, the new Hazelnut Macchiato features steamed
velvety-smooth milk “marked” with our signature, perfectly balanced
espresso. The drinks are finished with a drizzle of buttery sweet
caramel for our Caramel Macchiato, and nutty, toasty-sweet hazelnut for
our new Hazelnut Macchiato. A beautifully layered drink, the Macchiato’s
flavors and textures evolve with every sip. As with our espresso
beverages, the espresso shots used in our Hazelnut and Caramel
Macchiatos are expertly pulled between 18 and 23 seconds and added to
the drink within 10 seconds to help ensure a perfectly balanced, rich
espresso flavor.
Starbucks Tribute Blend® Now Available in
K-Cup® Packs
Back by popular demand, Starbucks Tribute Blend® brings
balance and consistency in every cup and is available in whole bean,
Starbucks VIA Tribute Blend™ and, new this year and exclusive to
Starbucks retail stores, Starbucks Tribute Blend® K-Cup®
Packs. We developed Starbucks Tribute Blend® by combining
four of our all-time favorite coffees: aged Sumatra, sundried Ethiopia,
Papua New Guinea, and Colombia. The beans were blended after they were
individually roasted to capture the finest flavor notes from each
variety. Starbucks Tribute Blend® suggested retail prices:
1lb bag of whole bean: $14.95 US/$18.95 CAN, Starbucks VIA Ready Brew
Tribute Blend™ 12-count: $11.95 US / $12.95 CAN and Starbucks Tribute
Blend® K-Cup® Packs $12.95 for 12 pack.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting high-quality arabica coffee. Today, with
stores around the globe, the company is the premier roaster and retailer
of specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks
Experience to life for every customer through every cup. To share in
the experience, please visit us in our stores or online at www.starbucks.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130304006862/en/
Contacts:
Starbucks Coffee Company
Alisa Martinez, 206-318-7100
press@starbucks.com
Source: Starbucks Coffee Company
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