Limited Edition Ornament and Grassroots Initiative to Create Smiles Nationwide

• Carroll Shelby Foundation launches major holiday fundraiser and local club charity campaign
• First annual limited edition Shelby Christmas tree ornament will benefit the Eli Home
• Toy donation, commemorative stickers and die-casts available to spark local toy drives

GARDENA, Calif. -- (Business Wire)

The Carroll Shelby Foundation has launched a campaign to benefit kids nationwide with a combination of local grassroots events and a fundraiser centered on a collectible Shelby Christmas tree ornament. Established by legendary automotive icon and philanthropist Carroll Shelby, the Carroll Shelby Foundation is a 501(c)3 non-profit that provides medical and educational support for children from their first heartbeat through their college years.

First Annual Limited Edition Shelby Ornament (Photo: Business Wire)

CSF designed a program to help car clubs hold their own charity drive to collect toys and raise funds in their communities for donation to a charity or children’s hospital. In addition, the Foundation will offer the first annual limited edition ornament in Shelby blue both online and at the new Carroll Shelby Store, to raise money for the Eli Home, which is a shelter for victims of child abuse and neglect. The Carroll Shelby Foundation will offer the only official Shelby ornament in the world this year.

“Carroll always said that car people were the most generous and caring group in the world,” said Jenni Shreeves, executive director of the Carroll Shelby Foundation. “Our goal is to spark that giving spirit. Since car clubs have embraced our previous holiday drive, this year we ‘put the pedal to the floor’ with a campaign designed to put even more smiles on children in need.”

The Foundation will help clubs jump start their local drive by donating toys, as well as an official Foundation Toy Drive decal for their members. CSF will also donate a Shelby Collectible Die-Cast featuring Carroll’s Commemorative Signature to be auctioned as a fundraiser by the club. Local clubs are responsible for setting up their toy drive, collection and delivery to a chosen charity.

A new addition to the program is the limited edition Shelby blue ornament bearing the legendary “snake” logo. An instant collectible, no other official Shelby ornament is available. Proceeds from the sale of the $20 ornaments (not including shipping and handling) will benefit the Southern California-based Eli Home.

Mike and Lorri Galloway established the Eli Home in 1983. Family, friends and volunteers rallied to their cause and helped open the first shelter for abused children and their mothers only 18 months later. Today, the Eli Home is a multi-faceted faith-based organization with three shelter facilities, a 13,000 square foot thrift store social enterprise, corporate offices, professional counseling and therapy staff, organizational staff, dedicated volunteers and board members. Its history of awards and accolades include citations from U.S. Presidents George Bush and Bill Clinton.

“We shelter, comfort, heal, encourage and strengthen victims of child abuse and neglect,” said Lorri Galloway, Executive Director of the Eli Home. “Our goal is to break the cycle of child abuse and prepare these kids to reenter the community to lead stable, non-violent lives, free from fear and intimidation.”

Car clubs can participate in the grassroots program by logging on to the Carroll Shelby Foundation website, completing a registration form and returning it by email to jenni@cscf.org or by faxing to (310) 538-0419. The last day to register is Friday, Dec. 13, 2013. The ornaments are available at the new Carroll Shelby Store located at 19021 S. Figueroa St. in Gardena Calif. or at http://www.cscf.org/donate/holiday-tree-ornament/.

“The holidays can be trying for many families due to medical bills and other hardships,” said Shreeves. “So this year, we’re incorporating new ways for people to join our fight for the kids.”

To learn more about the Foundation, make a donation or order an item with the exclusive commemorative signature, go to www.carrollshelbyfoundation.org. Ornaments are only available for shipment within the United States.

About The Carroll Shelby Foundation

The Carroll Shelby Foundation was created by legendary racer and automotive manufacturer Carroll Shelby. Headquartered in Gardena, Calif., the Foundation is dedicated to providing medical assistance for those in need, including children, educational opportunities for young people through automotive and other training programs and benefitting the Shelby Automotive Museum. For more information visit CarrollShelbyFoundation.org.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131119006851/en/

Contacts:

for Carroll Shelby Foundation
Austin Knott, 214-520-3430 ext. 302
aknott@tprm.com

Source: Carroll Shelby Foundation