Retailer adds 30 percent more Rollbacks online this year to prepare
for traffic surge
Company Website:
http://www.walmart.com/
BENTONVILLE, Ark. -- (Business Wire)
In the four days from July 31 to August 3, traffic to Walmart.com in the
past two years has suddenly doubled from weeks prior as customers turn
their attention from the pool back to school. Today Walmart
is kicking off Back to Class Cyber Days online and on its mobile app
featuring 30 percent more Rollbacks and hundreds of special buys timed
to a historical spike in traffic when customers start the bulk of their
back-to-school shopping.
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“When the calendar changes from July to August, it’s like a switch flips
in parents’ minds,” said Steve Breen, Senior Vice President of
Merchandising for Walmart.com. “We can literally start to see it happen
with a traffic spike on July 31, and this year we’re timing thousands of
the season’s biggest Rollbacks to when we know our customers are coming
to our site to check-off their back-to-school shopping lists.”
New Rollbacks Offer Lowest Prices Ever
On top of thousands of Rollbacks, Walmart took online prices to an
all-time low on the top 10 items searched in the weeks leading up to
Back to Class Cyber Days. This aggressive pricing action ensures that
customers can find the most popular back-to-school items at unbelievable
prices. Walmart is further extending its commitment to these lowest-ever
prices by making certain that if supply runs out on any one of these top
10 items, a new Rollback on a like item will be added. And Rollbacks
last for 90 days, so Walmart is making it more affordable for parents
and students to shop from now until after the first bell. Rollbacks on
the top 10 items searched include:
Ship & Hold Extends Pickup Dates for 80 College Stores
According
to the National Retail Federation (NRF) BTS/BTC Spending Forecast
released on
July 15, nearly half of respondents (48.4 percent) said they would
consider buying online and picking up in a store. Free pickup is
available at thousands of stores across the country, but that is
particularly good news for students planning to ship orders to Walmart’s
80 select college stores that are extending their pickup window from
seven days to 21 days for all orders placed over the next week. The list
includes stores serving Pennsylvania State University, Purdue
University, Arizona State University, University of Iowa, University of
Georgia and Duke University, among others. All students can have items
delivered directly to their dorm or house, with free shipping on orders
over $35.
Classrooms by Walmart Returns with The Vamps!
Back again this year is Classrooms by Walmart, an online tool that helps
parents access their child’s school supply list from anywhere, letting
moms check the items off their list with ease. And new this year,
Walmart is bringing some fun to the season – giving customers a chance
for their community to host a concert with The Vamps. Customers simply
search for their child’s supply list at walmart.com/classroom and share
on social media using #RockTheSavingsPromotion and the market with the
most classroom supply lists searched for will have The Vamps preform for
a rocking start to the school year.
For more information, please visit www.walmart.com/cyberdays.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores, online,
and through their mobile devices. Each week, more than 250 million
customers and members visit our 11,462 stores under 65 banners in 28
countries and e-commerce websites in 11 countries. With fiscal year 2015
sales of nearly $486 billion, Walmart employs more than 2 million
associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting http://corporate.walmart.com
on Facebook at http://facebook.com/walmart
and on Twitter at http://twitter.com/walmart.
Online merchandise sales are available at http://www.walmart.com
and http://www.samsclub.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150730006821/en/
Contacts:
Walmart Media Relations
Jaeme Laczkowski, 1-800-331-0085
Source: Wal-Mart Stores, Inc.
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