Adobe Positioned Furthest in the Leaders Quadrant for Completeness of
Vision and Ability to Execute
Company Website:
http://www.adobe.com
SAN JOSE, Calif. -- (Business Wire)
Adobe (NASDAQ:ADBE) today announced that it was recognized by Gartner,
Inc. as a leader in the 2017
“Magic Quadrant for Digital Marketing Hubs1” research
report. For the third consecutive report, Adobe placed furthest on the
completeness of vision axis out of the 22 companies that were evaluated.
In this most recent report, Adobe was also positioned highest on the
ability to execute axis. Criteria for a vendor’s completeness of vision
include market understanding, marketing strategy, sales strategy,
offering (product) strategy, business model, vertical/industry strategy,
innovation and geographic strategy. Criteria for a vendor’s ability to
execute include product/service, overall viability (business unit,
financial, strategy, organization), sales execution/pricing, market
responsiveness and track record, and customer experience.
“In this era of digital transformation, customers have increasingly high
standards for their interactions with brands. Companies must deliver
outstanding customer experiences in the moments that matter, or fail as
a business,” said Suresh Vittal, vice president, Adobe Marketing Cloud.
“Adobe is the only tech company in the industry with fully integrated
design, data, customer intelligence and marketing solutions that enable
brands to create and deliver the best and most seamless digital
experiences for their customers. We believe our position as a leader in
this important report underscores this and validates our work in this
category.”
“At Heathrow, the airport, parking operations, train service, and retail
are all separate business units, but customers see Heathrow as one
entity,” said Simon Chatfield, head of eBusiness and CRM, Heathrow
Airport Limited. “If they interact with one part of the business, they
expect the other parts to know who they are and what they need. We can
accomplish that with Adobe Marketing Cloud.”
According to Gartner, “Leaders have fully embraced the integration of
martech, ad tech and analytics, and deployed many hub solutions at
scale, although they still mostly rely on integrated portfolio solutions
from acquisitions and partnerships. The rapid growth of the category has
thus far favored an accelerated first-mover approach featuring large
enterprise software vendors executing aggressive acquisition strategies,
although more organic solutions are starting to become competitive.
Leaders will need to focus on innovation and integration to maintain
their edge. As Leaders round out their native offerings, we expect them
to urge customers toward their single-vendor solutions.”
Adobe empowers companies to become experience-led businesses by
providing the tools to deliver data-driven, tailored experiences across
all customer touch points. Eight tightly integrated solutions in Adobe
Marketing Cloud offer marketers a complete set of cutting-edge
technologies that focus on analytics, web and app experience management,
testing and targeting, advertising, audience management, video, social
engagement and campaign orchestration. Adobe Marketing Cloud’s tie-in
with Adobe
Creative Cloud makes it easy to quickly activate creative assets
across all marketing channels and customer touch points.
Thousands of brands rely on Adobe’s digital marketing solutions today,
including two-thirds of Fortune 50 companies and ten of the ten largest
media, financial services, auto, wealth management and telecom companies
worldwide. Adobe Marketing Cloud supports 91 trillion customer
transactions annually – more than any other company in the space – as
well as 4.1 trillion rich media requests and over 100 billion emails.
Disclaimer
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner’s
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to
this research, including all warranties of merchantability or fitness
for a particular purpose.
Helpful Links:
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
1Source: Gartner, Inc. “Magic Quadrant for Digital Marketing
Hubs” by Andrew Frank, Christi Eubanks, Lizzy Foo Kune, Martin Kihn,
Jake Sorofman, Feb. 14, 2017
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170222006750/en/
Contacts:
Adobe
Holly Little, 415-832-6833
hlittle@adobe.com
Stefan
Offermann, 408-536-4023
sofferma@adobe.com
Source: Adobe
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