Company Website:
http://www.adobe.com
SAN JOSE, Calif. -- (Business Wire)
Adobe (Nasdaq:ADBE) today announced keynote speakers and luminaries for
Adobe Summit 2017, the leading industry conference for digital marketing
and business transformation. The five-day conference will pave the way
for brands to transform into experience-led businesses. Executives from
top brands including Microsoft, National Basketball Association,
National Geographic, T-Mobile and others will take the stage to discuss
how to develop and deliver standout customer experiences in a world with
ever increasing competitive pressures, consumer expectations, new
emerging technologies and customer touch points. Academy Award-nominated
actor and producer Bradley Cooper, Emmy-award winning Saturday Night
Live cast member Kate McKinnon, and Super Bowl MVP Peyton Manning will
offer insights into their own personal branding and transformation as
their roles evolve in today’s digital world.
Adobe Summit will take place in Las Vegas from March 19-23, 2017 and is
expected to draw 12,000 industry leaders, digital marketing experts and
inspirational speakers. Among the attendees will be over 1,000 global
partners, which include the 10 largest agencies and the five largest
system integrators. Adobe Marketing Cloud powers 91 trillion
transactions annually - more than any other company in the space - for
major brands across industry verticals including the world’s 10 largest
media & entertainment, financial services, automotive, wealth management
and telecom companies. In 2016, Adobe received leadership recognition in
17 marketing-related industry analyst reports, reinforcing the company’s
strong momentum in the competitive digital marketing space.
Conference Highlights:
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Joining Adobe CEO Shantanu Narayen, Adobe executive vice president for
digital marketing Brad Rencher, and Adobe executive vice president and
CTO Abhay Parasnis on the main stage will be Microsoft executive vice
president of cloud and enterprise Scott Guthrie, National Basketball
Association CMO Pam El, National Geographic CMO Jill Cress, T-Mobile
senior vice president of digital Nick Drake, Academy Award-nominated
actor and producer Bradley Cooper, and Super Bowl MVP Peyton Manning.
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Eight tracks will offer over 200 breakout sessions with Adobe experts
and top brands across industries including financial services, travel
& hospitality, retail, high tech, media & entertainment, and
healthcare. The tracks will
focus on key marketing technology areas including cross-channel
marketing, customer experience, data-driven marketing, hands-on labs,
integrated Marketing Cloud, marketing innovations, mobile marketing
and programmatic advertising. Brands like Allstate Insurance Company,
Comcast, Dell, Kaiser Permanente, MGM Resorts International, Sprint
and others will present.
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A Marketing
Innovations track will feature business leaders at the forefront
of innovative marketing strategies. Industry analysts, Adobe leaders
and marketing professionals from brands such as Lightwave, Prudential,
RYOT and USA Today Network will discuss topics covering content
marketing, the future of marketing and advertising, and more. Emmy
winning Saturday Night Live cast member Kate McKinnon will host
“Summit Sneaks,” an exclusive sneak-peek at innovations in development
at Adobe.
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Partner Day at Adobe Summit will welcome over 1,000 leading-edge
marketers from Adobe’s partner ecosystem. Taking the main stage will
be senior Adobe executives including CEO Shantanu Narayen, executive
vice president for digital marketing Brad Rencher, and vice president
for partners and worldwide sales field operations Jay Dettling, among
others. Adobe executive vice president and CMO Ann Lewnes will host
ESPN senior vice president of marketing and consumer engagement Wanda
Young on stage for a fireside chat. Partner Day sessions will bring
together global system integrators; digital, advertising and media
agencies; ISVs; and technology partners.
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Visit the registration
page for more information about discounts and group passes.
Pre-conference and hands-on training for customers will be available
through Adobe Training Services from March 19-20. Adobe Training
Services courses are available for $800 per one-day session and $1,600
per two-day session. Customers can sign up for these courses when
registering for Summit.
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Celebrate Summit with live performances by Death Cab for Cutie and One
Republic at the Summit Bash.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively
reach and engage customers and prospects with highly personalized
marketing content across devices and digital touch points. Eight tightly
integrated Solutions offer marketers a complete set of marketing
technologies that focus on analytics, web and app experience management,
testing and targeting, advertising, audience management, video, social
engagement and campaign orchestration. The tie-in with Adobe Creative
Cloud makes it easy to quickly activate creative assets across all
marketing channels. Thousands of brands worldwide including two-thirds
of Fortune 50 companies rely on Adobe Marketing Cloud.
Summit 2017 Helpful Links
Stay Connected – Summit 2017 Social Media Channels
Helpful Links
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170227006746/en/
Contacts:
Adobe
Holly Little, 415-832-6833
hlittle@adobe.com
or
Stefan
Offermann, 408-536-4023
sofferma@adobe.com
Source: Adobe
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