SAN DIEGO -- (Business Wire)
Intuit Inc. (Nasdaq: INTU) responded today to a decision by the U.S.
District Court for the Western District of Missouri denying H&R Block’s
effort to stop Intuit from continuing to air two television
advertisements for TurboTax.
This statement can be attributed to Dan Maurer, general manager and
senior vice president of Intuit’s Consumer Tax Group.
“We are very pleased with today’s decision and will continue to
vigorously defend these truthful ads.
“These two TurboTax advertisements factually and accurately portray the
tax expertise of TurboTax experts, who are all CPAs, IRS Enrolled Agents
and tax attorneys. This stands in sharp contrast to the prior tax
experience of some of those who major tax stores advertise for and hire.
“While experience may vary at tax stores, the truth is, major tax stores
actively advertise for and hire tax preparers who have no prior tax
“It is unfortunate, but not surprising, that H&R Block doesn’t want
taxpayers to know this. As a consumer-focused company, we want to ensure
U.S. taxpayers get the facts so they can make an informed choice for
their tax preparation needs.
“In the last three years, H&R Block has spent hundreds of millions of
dollars in advertising trying to convince the American public that they
need to go to a tax store to have their return prepared.
“The fact is, more and more Americans choose to do their own taxes with
TurboTax to get their maximum refund possible and save more of their
hard-earned money. Last year alone, more than 25 million people used
TurboTax including nurses, teachers, firefighters, U.S. service men and
women and people from every walk of life.
“More Americans trusted their federal returns to TurboTax last year than
to H&R Block stores and all other major tax stores combined.
“We urge taxpayers to take another look at who is preparing their tax
return at the major tax stores. TurboTax and our highly credentialed and
experienced tax pros are waiting to answer your tax questions and we’ll
be by your side every step of the way.”
Intuit Inc. is a leading
provider of business and financial management solutions for small and
mid-sized businesses; financial institutions, including banks and credit
unions; consumers and accounting professionals. Its flagship products
and services, including QuickBooks®, Quicken®
simplify small business
management and payroll
finance, and tax
preparation and filing. ProSeries®
and Lacerte® are
Intuit’s leading tax preparation offerings for professional accountants. Intuit
Financial Services helps banks and credit unions grow by
providing on-demand solutions and services that make it easier for
consumers and businesses to manage
Founded in 1983, Intuit had annual revenue of $4.15 billion in its
fiscal year 2012. The company has approximately 8,500 employees with
major offices in the United
States, Canada, the United
Kingdom, India and
other locations. More information can be found at http://www.intuit.com.
Intuit and the TurboTax logo, among others, are registered trademarks
and/or registered service marks of Intuit Inc. in the United States and
other countries. Live tax advice is a free service available year round
via phone or live chat. Restrictions apply. Experience levels, hours of
operation and availability vary and are subject to change without
notice. See http://www.turbotax.com for
Julie Miller, 858-215-8469
Matt Rhodes, 650-944-2536
Source: Intuit Inc.
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