FALL 2013 COLLECTION TO DEBUT AT FFANYTRADE SHOW FEB 5-7, 2013
Company Website:
http://www.bebe.com
BRISBANE, Calif. -- (Business Wire)
bebe stores, inc. is stepping out with ALDO. The specialty retailer has
entered into a strategic global licensing agreement with ALDO Product
Services (APS), a division of the ALDO Group, to design, manufacture and
distribute bebe’s footwear.
The new bebe shoe collection will be shown at ALDO’s corporate showroom
during FFANY — the quarterly trade show of the Fashion Footwear
Association of New York; February 5-7, 2013.
In collaboration with the APS design team, the upcoming collection will
include a full range of lifestyle categories including: sandals,
closed-toe shoes, heels, flats, booties and boots, among other styles,
with a median retail price of $129.00. The footwear collection will
mirror bebe’s feminine aesthetic: playful, sexy, sophisticated, modern
and on-trend.
Set to launch for Spring 2013, the bebe shoe collection will be sold
exclusively in bebe stores worldwide. Wholesale distribution will follow
with the Fall 2013 collection to select specialty and department stores
worldwide.
“ALDO’s undisputed reputation and global track record makes it the ideal
partner for bebe as we advance to take our footwear offerings to the
next level,” says Steve Birkhold, CEO of bebe. “The team at the ALDO
Group understands the bebe woman, and has proven their ability to
produce trend-right shoes of the highest quality and value to meet our
customers’ increasing lifestyle demands.”
Added Justine Suh, bebe’s VP GMM, Non-Apparel, “We expect shoes
to be a top-performing category, and this new licensing agreement with
the ALDO Group allows bebe to expand our unique assortments to drive
growth. Our customers are hungry for the latest styles and are savvy
about value and quality for their money.”
Nicholas F Martire – General Manager, ALDO Product Services adds, "ALDO
Product Services is very excited to become the exclusive and global
licensee for bebe footwear. We believe strongly in the revitalized
direction of the brand. The APS Team will leverage its global market
knowledge, expertise and resources to help bebe footwear achieve its
full potential in both bebe's own retail stores, and through our select
global wholesale partners.”
About bebe
bebe stores, inc. (Nasdaq: BEBE) is a global specialty retailer that
designs and produces contemporary women’s apparel and accessories under
the brand names bebe, BEBE SPORT, bbsp and 2b bebe. bebe operates 244
stores including bebe.com
and 2bstores.com
and also distributes and sells product through its licensees in
approximately 24 countries. Founded in 1976 bebe enjoys a diverse
following, mainly among women 21-45 seeking fashionable lifestyle
clothing in the categories of work, weekend, and party. Celebrities who
have worn bebe clothing include Madonna, Selena Gomez and Rihanna and
television shows including “The Voice”, “True Blood” and “Gossip Girl”
regularly dress their on-air personalities and characters in bebe.
About The ALDO Group / ALDO Product Services
The ALDO Group, founded in 1972, is one of the world's leading fashion
retailers. It covers all corners of the footwear market with four
signature brands: ALDO, CALL IT SPRING, LITTLE BURGUNDY and GLOBO. The
ALDO Group operates over 1,600 retail stores in 80 countries around the
world.
ALDO Product Services (APS) is a division of the ALDO Group dedicated to
providing branded wholesale and private label fashion footwear and
accessories. Through its work with select retail clients, APS creates
and develop brands, by offering all the tools and resources to help
companies succeed, from research, product design and development to
branding, marketing and distribution. APS currently works with select
global retailers such as Kohl’s, JCPenney, Macy’s, Nordstrom, Selfridges
and HBC.
Contacts:
bebe stores, inc.
Mary Hamilton, 213-362-2424
Sr Director,
Marketing & Communications
maryh@bebe.com
or
ALDO
Group
Geneviève Sharp, 514-747-2536 ext. 8754
PR Manager
gsharp@aldogroup.com
Source: bebe stores, inc.
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