Dash Button orders up over 5x in the last year
Even more brands now see a majority of Amazon orders for popular
items coming via Dash Button including Hefty, Peet’s Coffee and ARM &
HAMMER
More than 200 Dash Buttons now available, including new additions
from Bai, Cheez-It, Folgers, Fresh Kitty, Meow Mix, Milk Bone, PoopBags,
Pop-Tarts, Powerade, PURELL Hand Sanitizing Wipes, ZonePerfect, and many
others
Company Website:
http://www.amazon.com
SEATTLE -- (Business Wire)
(NASDAQ: AMZN)—Prime members are increasingly using an Amazon Dash
Button (www.amazon.com/dashbutton)
to conveniently reorder everyday essentials and, today, Amazon added
more than 60 new brands to the program. New additions include Bai,
Cheez-It, Folgers, Fresh Kitty, Meow Mix, Milk Bone, PoopBags,
Pop-Tarts, Powerade, PURELL Hand Sanitizing Wipes, ZonePerfect, and many
others.
“We’re thrilled to see more and more Prime members experiencing the
convenience of Dash Button and restocking their everyday essentials with
a simple press of a button – from toilet paper to coffee and dish soap
to snacks. As a result, we’re seeing exponential growth for the program
and orders increased over 5x in the last year,” said Daniel Rausch,
Director of Amazon Dash.
In addition to adding brands in the US today, the program also recently
expanded internationally – in August, it launched in Austria, Germany,
and the UK, and Dash Buttons for a majority of brands there sold out in
a single day.
An increasing number of Prime members are using Dash Button. In fact, a
majority of Amazon orders are made via Dash Button for popular items
from brands such as Hefty, Peet's Coffee, and ARM & HAMMER. Customers
will now find even more brands to choose from across a variety of new
beverages and pantry essentials, as well as pet treats and personal care
items like toothbrush heads and dry shampoo.
“Customers never want to reach for a new trash bag and find out the box
is empty – with Dash Button, we’re helping ensure our customers never go
through that dreaded moment,” said Brandi Pitts, Head of eCommerce,
Reynolds Consumer Products. “And the program has been so successful that
for some of our products, orders via Dash Button for Hefty now occur
more often than orders on the Amazon.com website.”
“We’re excited at the number of Peet's Dash Buttons out there, allowing
Peet's fans ('Peetniks') to consistently get the freshest coffee when
they want it,” said Alison Zamanian, Sr. Manager, E-Commerce, Peet’s
Coffee. “A significant number of Amazon orders for favorites, like
French Roast and Sumatra K-Cup Packs, are now placed with a Dash Button.”
Here’s what customers are saying about Dash Button:
“It’s like watching The Jetsons – pushing a button and something gets
here. It’s futuristic and the next step of shopping.” – Emily
“I noticed we were on the last 3 pods, and it was so easy and
convenient to not leave the house. I was excited to push the button. I
pushed it, got a quick email and message from the Amazon app, and it was
on its way.” – Elyza
“It’s a new and interesting and exciting thing, I couldn’t help
myself. I thought the $5 was a steal because of the technology behind it
and what the possibilities were.” – Julie
“I picked up the Greenies dog treat button because you can’t get them
at a normal store, so it’s not worth it to go to the pet store for one
item. It fits a need for items I don’t get on a grocery run.” – Steve
Dash Buttons are available to Prime members for $4.99, and they’re
essentially free—with the first order through a Dash Button, members
receive a $4.99 credit to their Amazon account. If a customer is running
low on an everyday essential, they can simply press a Dash Button to
automatically reorder the item at the same low prices they find sold by
Amazon online and with free Prime shipping. Customers can receive a
notification with every order and can change the product purchased
through their Dash Button anytime. Prime members can order a Dash Button
at www.amazon.com/dashbutton.
Starting today, Prime members will now find the following new
Dash Buttons at www.amazon.com/dashbutton:
-
Airheads
-
Amazing Grass
-
Amazon Basics Batteries
-
Amazon Basics Pets
-
Amazon Gift Card
-
Amope
-
athletic edge
-
Bai
-
Barkworthies
-
Barnana
-
Batiste
-
Blum Naturals
-
BSN
-
cafe alloro
-
Cafe Bustelo
-
Cheez-It
-
Coca-Cola
-
Coromega
-
Curate
-
Dasani Drops
-
Diet Coke
-
Doggie Walk Bags
-
Dreamwater
-
Earnest Eats
-
Earth Friendly
-
Ensure
-
Folgers
-
Fresh kitty
-
Happy Belly
-
Heavenly Tea
-
IsoPure
-
Jean Pierre Cosmetics
-
Joola
-
Kodiak Cakes
-
Krave Jerky
-
Laundress
-
Loma Linda
-
Mederma
-
Meow Mix
-
Milk Bone
-
Neat
-
Orgain
-
Perky Jerky
-
Pets First
-
Philips Sonicare
-
PoopBags
-
Pop-Tarts
-
Powerade
-
Preggie Drops
-
Pup-peroni
-
Puracy
-
PURELL Hand Sanitizing Wipes
-
Puroast coffee
-
Queasy Drops
-
Racing Optics
-
Repurpose
-
Samovar tea
-
Scotch laminates
-
Similac
-
SOS Hydrate
-
SportDogFood
-
Surgeon's Skin secret
-
Veeda
-
Wonderful Pistachios
-
Wunderbrow
-
ZonePerfect
About Amazon
Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161024006616/en/
Contacts:
Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr
Source: Amazon.com, Inc.
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