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The multi-use Lincoln Experience Center will open on the site of The
STAR in Frisco, the Dallas Cowboys World Corporate Headquarters and
practice facility, in spring of 2017
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The Lincoln Experience Center strengthens The Lincoln Motor Company’s
connection to the Dallas-Fort Worth metroplex (DFW); earlier this
year, The Lincoln Motor Company became the official luxury vehicle of
the Dallas Cowboys
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This is the second Lincoln Experience Center; the first opened in July
at Fashion Island in Newport Beach, Calif.; the centers are part of
Lincoln’s largest investment in personalized client services and
experiences – The Lincoln Way
DALLAS -- (Business Wire)
The Lincoln Experience Center opening in Frisco next spring expands the
brand’s presence in one of the top five luxury markets in the U.S.
through The Lincoln Motor Company’s commitment to personalized client
services and experiences.
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Lincoln sales are up in the Lone Star state, which bodes well for products like the 2017 all-new Lincoln Continental. (Photo: Business Wire)
The multi-use center will offer people new to The Lincoln Motor Company
the opportunity to learn more about the brand in a convenient, luxurious
environment. Guests can relax in the connectivity lounge, discover the
design inspiration behind the different Lincoln cars and SUVs or
customize their perfect vehicle.
Should guests be interested in arranging a test drive or purchasing a
Lincoln, a host at the Lincoln Experience Center will connect them with
the dealer who is most convenient for them. The center also will host a
variety of intimate social gatherings geared toward the interests of the
community.
Earlier this year, The Lincoln Motor Company became the official luxury
vehicle of the Dallas Cowboys. Some of the events at the center will be
tied to those taking place at the Founders Club at AT&T Stadium, where
the Cowboys play.
“We are committed to strengthening our bond with the DFW metroplex,”
said Kumar Galhotra, president of The Lincoln Motor Company. “We believe
the area is an important luxury market, and Lincoln looks forward to
offering these clients the personalized experiences and services they
expect and deserve.”
Dallas was considered one of the top five luxury markets in the United
States in the first half of 2016, according to Polk Insights. Lincoln is
resonating particularly well with luxury buyers in the Lone Star state –
Lincoln registrations with female buyers in Texas are up 18 percent year
over year.
This is more than double the average for Texas in terms of luxury retail
registrations. It bodes well for new Lincoln products like the all-new
Lincoln Continental, which is arriving in dealer showrooms now, as well
as the new Navigator, which debuts in 2017.
Building on success
The first Lincoln Experience Center opened in July at Fashion Island on
Newport Beach, Calif., with a focus on personalized, community-oriented
experiences. In the first 75 days, about 15,000 guests have visited, and
nearly 90 percent are more likely to purchase a Lincoln as a result of
their visit.
The onsite events – showcasing local musicians and artists – have been
hits, with seats filled for all five events held since the opening. Test
drives also have been successful, with several hundred test drives of
distinctive Lincoln vehicles like the 2017 Lincoln MKZ and the all-new
Continental already conducted.
The success in California serves as a blueprint for Texas – but the
center will have a style all its own.
“We will find those personalized experiences for Dallas,” says Galhotra.
“We want to make sure that the Lincoln Experience Center in Frisco
reflects the individuality of its guests.”
The Lincoln Way
The opening of the Lincoln Experience Centers is part of The Lincoln
Way, a suite of enhanced client experiences. Earlier, as part of those
services, Lincoln introduced valet pickup and delivery service; Lincoln
is the only luxury automaker to provide standard pickup and delivery
service across all 2017 nameplates, starting with the all-new Lincoln
Continental.
The Lincoln Way builds off The Lincoln Motor Company’s success in China,
where The Lincoln Way originated. Lincoln sold 11,630 vehicles in China
in 2015, its first full year of sales – a record for a new luxury brand
in China.
It also builds off the success of Lincoln Black Label – the ultimate
expression of Lincoln style and substance – offering outstanding levels
of personalized, effortless solutions delivered with a human touch.
Future initiatives of The Lincoln Way include a dedicated app that
provides clients with even easier access to existing services and a
suite of new services, like parking solutions and other commerce
services relevant to a luxury client. The Lincoln Miles leasing service
– which allows clients to monitor miles via a mobile app and web site
and earn rewards based on unused miles at the end of the lease – is
currently being piloted.
More information on The Lincoln Way and the Lincoln Experience Centers
are available at www.lincoln.com/experience.
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. For more information about
The Lincoln Motor Company, please visit media.lincoln.com
or www.lincoln.com.
Follow us on Facebook at facebook.com/lincoln.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160919006596/en/
Contacts:
The Lincoln Motor Company
Said Deep
313.594.0942
sdeep@lincoln.com
or
Francesca
Montini
313.845.0508
fmontini@lincoln.com
Source: The Lincoln Motor Company
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