Company Website:
http://www.dynamicdoes.com/
SHEBOYGAN, Wis. -- (Business Wire)
Dynamic, a full service digital advertising agency, announced today that
it has been selected by Illinois Tool Works to lead a global branding
initiative for approximately two dozen ITW business units. Dynamic was
selected for its expertise in global brand strategy as well as its
creative ideas and digital advertising capabilities.
Illinois Tool Works or ITW (NYSE: ITW) is a Fortune 200 company that
produces engineered fasteners and components, equipment and consumable
systems, and specialty products. It employs nearly 60,000 people and is
based in Glenview, Ill., with operations in 58 countries.
According to Kenneth Ng, ITW deputy intellectual property counsel,
“Dynamic was selected because the agency has exceptional strategic and
creative capabilities in addition to digital expertise that will help
our businesses strengthen their brands.”
The account win comes at a time when Dynamic is experiencing
double-digit growth for the second consecutive year. Dynamic’s growth is
being fueled by the demand for marketing ideas that combine traditional
and digital solutions for clients that sell their products or services
globally. In addition, Dynamic is building strategic global brand
programs for several clients including America Orthodontics’ global
sales force, Kohler Company, and Miller STN.
Said Julie Hirt, principal, Dynamic, “The growth of the Internet and the
e-marketplace has accelerated the need for strong B2B branding to help
companies stand out in cluttered and commoditized marketplaces.
Dynamic’s combination of B2C and B2B experience helps companies find the
right strategy, channel and message to connect with decision-makers.”
Dynamic’s global marketing presence increased further recently when the
agency was selected by Worldwide Partners International as a partner
agency of record. Through WPI, Dynamic works with more than 90 agencies
in 51 countries, expanding its ability to offer clients marketing
solutions and resources throughout the world. Dynamic is the only agency
in Wisconsin to be selected for the WPI network.
About Dynamic
Dynamic is a full-service integrated digital advertising agency that
offers strategic brand development and positioning, advertising, digital
marketing, mobile, and apps development. The agency specializes in B2B
and B2C marketing solutions in numerous industries but most notably
manufacturing, industrial, health care, education and consumer goods.
Dynamic is one of the few Wisconsin agencies to offer in-house
programming in addition to their marketing communications services. http://www.dynamicdoes.com/
Contacts:
for Dynamic
Mary Roberts, (414) 839-4175
mroberts@buzzmonkeyspr.com
Source: Dynamic
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