LOS ANGELES -- (Business Wire)
Loton, Corp. (OTC Pink:LTNR) announced that digital media veteran John
Petrocelli has entered into an agreement to become President of Loton,
Corp.’s newly created FestreamTV subsidiary and will lead FestreamTV’s
new digital agency.
Mr. Petrocelli is the founder of Bulldog Digital Media, the first
digital agency focused on the execution and optimization of live
streamed events and content experiences with a core emphasis on live
music. Previously, as CEO of Incited Media, Mr. Petrocelli spearheaded
the sale of the live streaming services company to AEG in 2009 to form
AEG Digital Media. At AEG, Mr. Petrocelli executed services agreements
to enable the live streaming of events like The Grammys, The Oscars,
Coachella, Bonnaroo, Austin City Limits, Lollapalooza, Rock in Rio,
American Express’s Unstaged series on YouTube and VEVO, the Royal
Wedding, the MTV VMA’s, and the E3 conference, as well as events for
brands like HP, Hyundai, Oracle, Heineken, Pepsi, Coca-Cola, Dell, AMD
and Wrigley’s.
Bulldog Digital Media has established a thought leadership position for
best practice execution of premium live streamed concerts, festivals and
events to all connected device platforms. They have executed content
experiences for brands like Taco Bell, American Express, Procter &
Gamble, Delta Airlines and Coca Cola; provided strategic consulting to
Ustream, Verizon and Myspace; and coordinated the 2013 Bonnaroo and
Outside Lands music festivals across the Ustream platform. Currently,
Bulldog Digital Media is working with a wide range of music festivals on
their respective 2015 digital distribution strategies.
“We are excited to transition John from an advisor to a full-time role
as President of our FestreamTV subsidiary. John has experience working
with leading brands and music artists, and adds his expertise to the
world-class Loton team,” commented Robert Ellin, Executive Chairman and
President of Loton, Corp. “With the combined skills of our team, we are
in position to continue to build and buy assets in the music,
entertainment and technology space.”
About Loton, Corp.
In April, 2014, Loton, Corp. acquired a fifty percent interest in KOKO,
a premier multimedia and lifestyle brand and one of London’s iconic live
music venues. KOKO is internationally renowned for delivering over 250
live music events per annum for the past ten years. Loton is backed by
Trinad Capital, a micro-cap and small-cap activist hedge fund based in
Los Angeles, California. The fund is led by Robert Ellin, a seasoned
portfolio manager with 25 years of investment experience. Mr. Ellin
spearheaded investments in several publicly traded companies including
ThQ, Grand Toys, Forward Industries (FORD), Majesco Entertainment
(COOL), Command Security (MOC), Mandalay Digital Group (MNDL), iVillage
(IVIL) and Points International (PCOM), as well as private companies
including iWon.com and SS industries.
Forward-Looking Statement
Statements in this news release concerning future results from
operations, financial position, economic conditions, product releases
and any other statement that may be construed as a prediction of future
performance or events are forward-looking statements which involve known
and unknown risks, uncertainties and other factors which may cause
actual results to differ materially from those expressed or implied by
such statements. These factors include uncertainties as to levels of
orders, ability to record revenues, release schedules, market acceptance
of new products, changes in economic conditions and market demand,
pricing and other activities by competitors, and other risks including
those described from time to time in the Company’s filings on Forms 10K
and 10Q with the Securities and Exchange Commission (SEC), press
releases and other communications.
Contacts:
Loton, Corp.
Robert Ellin, Executive Chairman and President
310-601-2500
Source: Loton, Corp.
© 2024 Canjex Publishing Ltd. All rights reserved.