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New Ford Escape and the I LOVE NEW YORK campaign join in a creative
collaboration to highlight world-class destinations and attractions
across New York State with today’s kickoff of world’s largest Escape
the Room drive experience at Skylight at Moynihan Station; event runs
through June 26
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Participants in Escape NYC: An Escape the Room Driving Experience will
receive I LOVE NEW YORK and Ford-created digital Summer Escape Travel
Guides highlighting the state’s diverse vacation regions to help plan
their next perfect weekend escape
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Campaign highlights Gov. Andrew M. Cuomo’s efforts to encourage New
Yorkers and visitors to the state to take advantage of its diverse
tourism destinations
Company Website:
http://corporate.ford.com/
NEW YORK -- (Business Wire)
Ford and the I LOVE NEW YORK campaign are inspiring summer travel by
leveraging a popular interactive game to launch the new Ford Escape SUV
and encourage participants to experience New York State beyond the
island of Manhattan.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20160622006548/en/
Ford Motor Company and New York State's I LOVE NEW YORK campaign collaborated with puzzle master Victor Blake to create the first-ever driveable Escape the Room game with the new 2017 Ford Escape and a uniquely themed puzzle that celebrates summer in New York. (Photo: Business Wire)
In a way that’s never been done before – using puzzles and clues to
introduce consumers to the latest technology and features of the 2017
Ford Escape – the integrated New York State-themed experience
incorporates elements from the iconic I LOVE NEW YORK. Escape NYC: An
Escape the Room Driving Experience launches today and runs through June
26.
The kickoff is part of New York Gov. Andrew M. Cuomo’s efforts to grow
the state’s economy by boosting the tourism industry. As summer gets
underway, I LOVE NEW YORK and Ford are working together to encourage New
Yorkers and visitors to the state to explore its diverse tourism
destinations that span from the Finger Lakes to the Adirondacks.
To further highlight some of the hidden gems and key destinations across
New York State, Ford and I LOVE NEW YORK are releasing digital Summer
Escape Travel Guides featuring weekend and extended getaways that can be
best enjoyed in the 2017 Ford Escape.
“We are excited to collaborate with Ford Motor Company and feature
exciting destinations and attractions found across the state’s 11
vacation regions,” said Howard Zemsky, Empire State Development
president, CEO and commissioner. “Through the interactive Escape the
Room event and Summer Escape Travel Guides, we are encouraging
participants to experience the rich culture, history, arts and beautiful
outdoors the Empire State has to offer. There is something here for
everyone, and we thank Ford for driving visitors to explore our great
state.”
Escape NYC: An Escape the Room Driving Experience – occupying the
historic Skylight at Moynihan Station across from Penn Station in
Midtown Manhattan – is putting hundreds of players behind the wheel of a
2017 Ford Escape. Part of Gov. Cuomo’s sweeping plan to create an
unparalleled 21st century transportation hub, both Moynihan Station and
Penn Station are currently undergoing transformation.
Using Ford Escape’s available technologies – and their own wits –
players will try to solve puzzles and successfully escape from an
elaborate series of five rooms in one of the Empire State’s most iconic
buildings. Along the way, they’ll discover a whole new side of New York,
and themselves.
“Ford is thrilled to collaborate with I LOVE NEW YORK and game creator
Victor Blake for the first-ever driveable Escape the Room experience,”
said Ginger Kasanic, Ford experiential marketing manager. “Ford knows
the experience will inspire consumers, especially millennials, to find
their own adventure, and we want to help them get there.”
Escape NYC: An Escape the Room Driving Experience is open to the public.
Walk-in spots are available each day, but space is limited and admission
is not guaranteed.
The 2017 Ford Escape is available in showrooms now, with a starting MSRP
of $23,600, plus taxes, title, delivery and license fees.
About Ford Motor Company
Ford
Motor Companyis a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67 plants
worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of Ford
cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury
vehicles. At the same time, Ford is aggressively pursuing emerging
opportunities through Ford Smart Mobility, the company’s plan to be a
leader in connectivity, mobility, autonomous vehicles, the customer
experience, and data and analytics. The company provides financial
services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide or Ford Motor Credit Company,
visit www.corporate.ford.com.
About Escape the Room
Starting with one game played in New York City in October of 2013,
Escape the Room has grown into what is now known as the premiere live
game and entertainment company in the United States. Developed by an
all-star team of puzzle designers, theme park engineers and set
designers, Escape the Room creates interactive, immersive games rooted
in hyper-realistic scenarios with state of the art technology that sets
the bar for experiential entertainment. With dozens of “rooms” in
multiple cities across the country, including Atlanta, Boston, Dallas,
Detroit, Houston, Milwaukee, New York, Philadelphia, Pittsburgh,
Scottsdale, St. Louis, and Washington, DC, Escape the Room brings gaming
into the real world. For more information, visit www.escapetheroom.com.
About New York State
New York State features 11 beautiful vacation regions. New York’s
attractions span from landmarks such as Niagara Falls to the wine trails
of Hudson Valley and treasures like the Baseball Hall of Fame in
Cooperstown. Whether it’s wide-ranging outdoor activities for the whole
family like hiking, culinary wonders and farm-to-table fresh foods,
snowmobiling, skiing and snowboarding, or the rich history and culture
of one of the 13 original colonies, New York State offers diverse
activities for all travelers. For more information, visit www.iloveny.com.
Media can find press releases and more at www.iloveny.com/thebeat.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160622006548/en/
Contacts:
Ford Motor Company
William A. Mattiace, 313-815-5449
wmattiac@ford.com
Source: Ford Motor Company
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